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Brand Rejuvenation

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Issues in Brand Rejuvenation Strategies
Issues in Brand Rejuvenation Strategies Venktesh Babu

Summary

This study looks at the concept of Brand Rejuvenation, which is gaining momentum with the increase in the number of brands failing quickly after launch. The study details out the various aspects of Brand Rejuvenation involved in the FMCG sectors.

The study gives a brief gist of the various causes for brand rejuvenation, the methods of rejuvenation and also the issues in brand rejuvenation. The study includes insights from the people involved in branding for various companies and many case studies of brands that have been revitalized, as well as the process of rejuvenation from the perspective of the manufacturer.

Venktesh Babu. M

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Issues in Brand Rejuvenation Strategies

Table of contents Executive Summary ............................................................................................1 Acknowledgement......................................................... Error! Bookmark not defined. Table of contents ..............................................................................................2 Introduction .....................................................................................................3 Objective of the study ........................................................................................4 Significance of study...........................................................................................4 Scope of the study .............................................................................................4 Research Methodology.........................................................................................4 Literature Review ..............................................................................................5 Branding ......................................................................................................5 Transformation of Commodity to...

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