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 A

Project Report
On

“IMPACT OF PSYCHOLOGICAL BEHAVIOR OF CONSUMER TOWARDS PACKAGED DRINKING WATER”

Submitted for partial fulfillment of requirement for the award of degree Of
Master of Business Administration
Of
CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY, BHILAI (C.G.)

Session 2012-14

Submitted by
Priya Kaushal - 1201050
MBA III Semester
Section-‘B’

2013
Department of Management
DISHA Institute of MANAGEMENT AND Technology
(Disha Education Society)
Satya Vihar, Vidhansabha-Chandrakhuri Marg, Mandir Hasaud,
Raipur (C.G.)492007
ABSTRACT

This consumer behavior report is based on the topic “The Impact of Pyschological Behavior of Consumer towards packaged drinking water.” The report is completely based on the consumers choices and attitute towards the bottled water.

The survey was conducted among 50 consumers with the help of convienient sampling.

All the respondents choices are then evaluated by applying the Chi- Square test to as to know their behavior towards packaged drinking water.  

The objective behind this study is to know whether there is threat to mineral water from water purifiers and soft drinks

.And moreever to know whether the people of Raipur are getting more health conscious and to know whether the advertisements play in role in the purchasing of mineral water so as to know the awarness level of consumers regarding bottled water.

CHAPTER I
INTRODUCTION

1.1 Introduction

Water is the fountain of all life. Sixty percent of our body weight is made up of it. But the consumption level of mineral water differs based on the age group. One cannot think about life without water. We are blessed with adequate natural resources of water but increasing population, alarming rate of global warming and rapid industrialization and lack of adequate and improved management of the water supply systems resulted in the increased rate of...