Bei Capelli A Case Study Souradip Ga
MGMT 182-01
Case Study: Bei Capelli (A)
Instructor: D’Arcy McKittrick
Marks: 48
Value: 10%
Short Cycle Process
Marks Available
Marks Earned
Who is the decision-maker in the case (you are supposed to identify with) and what position, title and responsibilities do they hold?
4
Bertolo is the decision maker
Bertolo is a project manager/Project leader.
Bertolo and her team want to take Bei capeli to a new level with increasing financial side and better customer satisfaction.
What appears to be their issue(s) – concern(s), problem(s), challenge(s), or opportunity(s) – and its significance for the project team and Kristoffer Consulting?
4
Concerns :
Two main competitors.
Uncontrolled price scheme.
Some sort of partnership business
Working space
Problem :
New and inexperienced team members.
Client complaints.
Opportunity :
Can be ramified into new location.
There are only 7 members are working in the salon; if number of employees increased the salon will started working efficiently.
Why has their issue(s) arisen and why are they involved now?
4
1. Customer feedback and complaints.
2. Lacking of proper management department
3. Old style and no such upgrades.
4. Salon doesn’t provide extra services.
Bertolo is the family friend of the sponsors. She knew them very well and also she had worked with them, She was appointed because of previous good experiences.
When do I have to decide, resolve, act or dispose of this issue? Is there urgency?
4
1. Revenue graph is getting down.
2. Lagging down for good competitors.
Total for Short Cycle
16
Long Cycle Process
Marks Available
Marks Earned
Prepare a list of stakeholders and identify their requirements.
4
Stakeholder
Requirements
Mellisa Hawk (Sponsor)
Gaining Profit, Reputation
Nick Hawk (Sponsor)
Gaining Profit, Reputation
Angela Bertolo (Team leader/Project manager)
Make a strong resolution for Bei capelli.
Jason sung (Team member)
Practical experience
Heidi Philip (Team member)
Case Study: Bei Capelli (A)
Instructor: D’Arcy McKittrick
Marks: 48
Value: 10%
Short Cycle Process
Marks Available
Marks Earned
Who is the decision-maker in the case (you are supposed to identify with) and what position, title and responsibilities do they hold?
4
Bertolo is the decision maker
Bertolo is a project manager/Project leader.
Bertolo and her team want to take Bei capeli to a new level with increasing financial side and better customer satisfaction.
What appears to be their issue(s) – concern(s), problem(s), challenge(s), or opportunity(s) – and its significance for the project team and Kristoffer Consulting?
4
Concerns :
Two main competitors.
Uncontrolled price scheme.
Some sort of partnership business
Working space
Problem :
New and inexperienced team members.
Client complaints.
Opportunity :
Can be ramified into new location.
There are only 7 members are working in the salon; if number of employees increased the salon will started working efficiently.
Why has their issue(s) arisen and why are they involved now?
4
1. Customer feedback and complaints.
2. Lacking of proper management department
3. Old style and no such upgrades.
4. Salon doesn’t provide extra services.
Bertolo is the family friend of the sponsors. She knew them very well and also she had worked with them, She was appointed because of previous good experiences.
When do I have to decide, resolve, act or dispose of this issue? Is there urgency?
4
1. Revenue graph is getting down.
2. Lagging down for good competitors.
Total for Short Cycle
16
Long Cycle Process
Marks Available
Marks Earned
Prepare a list of stakeholders and identify their requirements.
4
Stakeholder
Requirements
Mellisa Hawk (Sponsor)
Gaining Profit, Reputation
Nick Hawk (Sponsor)
Gaining Profit, Reputation
Angela Bertolo (Team leader/Project manager)
Make a strong resolution for Bei capelli.
Jason sung (Team member)
Practical experience
Heidi Philip (Team member)