Bee cheng hiang international marketing plan
Bee Cheng Hiang International Marketing Plan
Prepared for : CEO of Bee Cheng Hiang
Executive Summary
This report is made in order to investigate the market conditions in the United States whether our product is well accepted in the US market or not. Recently, an economic crisis has occurred in the US since 2008, despite the great number of GDP. However, we believe that Bee Cheng Hiang will have the opportunity to do well in US market. In this report, we try to investigate the US market demand for our product, Bee Cheng Hiang by implementing the STEEP, SWOT and marketing analysis. Based on what we found, we still found ways for Bee Cheng Hiang to have opportunities to do well in US markets. Various examples include the fact that most of Americans are Christians thus are viable to most types of meats, Bee Cheng Hiang being the first to enter America market, Most American’s love of meat and chinese food as well as Bee Cheng Hiang’s products containing natural ingredients and no MSG and most American’s willingness to spend on food and snacks. Based on our report and our analysis, we believe it is possible for Bee Cheng Hiang to do well in US market.
Table of contents
1.0 Relevant Background information ----------------------------------------------- 4
2.0 Business Environment -------------------------------------------------------------- 4 2.1 STEEP ------------------------------------------------------------------------------- 4 2.1.1 Social factors --------------------------------------------------------------- 4 2.1.2 Technological factors ----------------------------------------------------- 4 2.1.3 Economical factors -------------------------------------------------------- 5 2.1.4 Environmental factors ---------------------------------------------------- 5 2.1.5 Political factors
Prepared for : CEO of Bee Cheng Hiang
Executive Summary
This report is made in order to investigate the market conditions in the United States whether our product is well accepted in the US market or not. Recently, an economic crisis has occurred in the US since 2008, despite the great number of GDP. However, we believe that Bee Cheng Hiang will have the opportunity to do well in US market. In this report, we try to investigate the US market demand for our product, Bee Cheng Hiang by implementing the STEEP, SWOT and marketing analysis. Based on what we found, we still found ways for Bee Cheng Hiang to have opportunities to do well in US markets. Various examples include the fact that most of Americans are Christians thus are viable to most types of meats, Bee Cheng Hiang being the first to enter America market, Most American’s love of meat and chinese food as well as Bee Cheng Hiang’s products containing natural ingredients and no MSG and most American’s willingness to spend on food and snacks. Based on our report and our analysis, we believe it is possible for Bee Cheng Hiang to do well in US market.
Table of contents
1.0 Relevant Background information ----------------------------------------------- 4
2.0 Business Environment -------------------------------------------------------------- 4 2.1 STEEP ------------------------------------------------------------------------------- 4 2.1.1 Social factors --------------------------------------------------------------- 4 2.1.2 Technological factors ----------------------------------------------------- 4 2.1.3 Economical factors -------------------------------------------------------- 5 2.1.4 Environmental factors ---------------------------------------------------- 5 2.1.5 Political factors
References: 2.1.3 Economical factors The US is the country with the largest and most technologically powerful economy in the world, with a GDP per capita of $49,800 (Central Intelligence Agency, 2013)