Marketing Plan: Qdoba
Qdoba Mexican Grill
Qdoba Mexican Grill
Final Paper/Portfolio
Final Paper/Portfolio
BAUD 3467
Group Members:
Halie Westphal
John/Mark Halstead
Jessica Ratke
Nate Sullivan
Amanda Bergstrom
BAUD 3467
Group Members:
Halie Westphal
John/Mark Halstead
Jessica Ratke
Nate Sullivan
Amanda Bergstrom
Executive Summary
“A place where we appreciate tradition, but are not bound by it. A place where creativity and experimentation thrive. A place where fresh ingredients are prepared and hand crafted into delicious meals right before your eyes. At Qdoba, we believe perfection is achieved through skilled cooks, an open grill, and a friendly atmosphere.”—Qdoba’s Mission Statement.
Qdoba is starting to expand further into the Midwest and it is our job to make it known. We have come up with ads varying from print to TV and radio to online and events to promote the Bemidji Qdoba store. These ads are made specific for the Bemidji store because this store was built in a non-traditional place compared to most Qdobas (most stores built in very large cities).
Our overall goals for advertising would be to better promote our little Bemidji store and gain a larger percentage of college students as consumers. We are looking to have at least 75% of college students to have eaten at Qdoba at least once by the end of the school year. College students makeup a large percentage of the Bemidji population that is why we are choosing to aim most of our ads at them. Since Qdoba is based out of Colorado and there aren’t many in Minnesota, it is important for us to get the name out there and have people associate it will good things like fast, fresh, healthy, fun etc. and just getting our name out to the college campus. The rewards cards are going to help us get a better estimate on our customer growth.
Introduction
Qdoba Mexican Grill, a hybrid fast food and casual sit-down restaurant chain, has become one of the finer choices of Mexican cuisine dining
Qdoba Mexican Grill
Final Paper/Portfolio
Final Paper/Portfolio
BAUD 3467
Group Members:
Halie Westphal
John/Mark Halstead
Jessica Ratke
Nate Sullivan
Amanda Bergstrom
BAUD 3467
Group Members:
Halie Westphal
John/Mark Halstead
Jessica Ratke
Nate Sullivan
Amanda Bergstrom
Executive Summary
“A place where we appreciate tradition, but are not bound by it. A place where creativity and experimentation thrive. A place where fresh ingredients are prepared and hand crafted into delicious meals right before your eyes. At Qdoba, we believe perfection is achieved through skilled cooks, an open grill, and a friendly atmosphere.”—Qdoba’s Mission Statement.
Qdoba is starting to expand further into the Midwest and it is our job to make it known. We have come up with ads varying from print to TV and radio to online and events to promote the Bemidji Qdoba store. These ads are made specific for the Bemidji store because this store was built in a non-traditional place compared to most Qdobas (most stores built in very large cities).
Our overall goals for advertising would be to better promote our little Bemidji store and gain a larger percentage of college students as consumers. We are looking to have at least 75% of college students to have eaten at Qdoba at least once by the end of the school year. College students makeup a large percentage of the Bemidji population that is why we are choosing to aim most of our ads at them. Since Qdoba is based out of Colorado and there aren’t many in Minnesota, it is important for us to get the name out there and have people associate it will good things like fast, fresh, healthy, fun etc. and just getting our name out to the college campus. The rewards cards are going to help us get a better estimate on our customer growth.
Introduction
Qdoba Mexican Grill, a hybrid fast food and casual sit-down restaurant chain, has become one of the finer choices of Mexican cuisine dining
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