Banyan Tree
Minimal advertising, still high level of brand awareness through company’s public relations and global marketing programs.
Faced the challenge of translating and maintaining the success of a niche Asian hospitality brand into various market segments on a global scale
‘Innovative niche product that could also bridge the price gap in this market’
Building a resort comprising individual villas with locally inspired architectural design and positioned as a romantic and intimate escapade for guests; ‘Sanctuary for the senses’.
Banyan Tree Gallery: ‘local culture and heritage and promoting cottage Crafts, retail outlet showcasing indigenous crafts, works closely with village cooperatives and not-for-profit craft marketing agents.
Marketing: high-end travel magazines in key markets – public relations – global marketing programs (increase editorial coverage) – few key wholesalers in each targeted market – agents specializing in exlusive luxury holidays targeted at wealthy customers – membership in the Small Luxury Hotels and Leading Hotels of the World – GDS cose ‘BY’ (own global distribution system used by travel providers to process airline, hotel, car rental and other distribution partners around the world.
Actively caring for the natural and human environment, revitalizing local communities, worked actively to preserve, protect, and promote the natural and human environments in which BYT resorts where located. Minimizing the impact on the environment
Green Communities = planted trees, engage local communities, associates, guests to share the causes of climate change and actions that can reduce our collected carbon footprint.
Green Imperative Fund to further support community-based and environmental initiatives in the regions where it has a presence.
The company believed in building profitable resorts that would benefit the surrounding environment and contribute to local economies through the creation of employment and community development projects.
Faced the challenge of translating and maintaining the success of a niche Asian hospitality brand into various market segments on a global scale
‘Innovative niche product that could also bridge the price gap in this market’
Building a resort comprising individual villas with locally inspired architectural design and positioned as a romantic and intimate escapade for guests; ‘Sanctuary for the senses’.
Banyan Tree Gallery: ‘local culture and heritage and promoting cottage Crafts, retail outlet showcasing indigenous crafts, works closely with village cooperatives and not-for-profit craft marketing agents.
Marketing: high-end travel magazines in key markets – public relations – global marketing programs (increase editorial coverage) – few key wholesalers in each targeted market – agents specializing in exlusive luxury holidays targeted at wealthy customers – membership in the Small Luxury Hotels and Leading Hotels of the World – GDS cose ‘BY’ (own global distribution system used by travel providers to process airline, hotel, car rental and other distribution partners around the world.
Actively caring for the natural and human environment, revitalizing local communities, worked actively to preserve, protect, and promote the natural and human environments in which BYT resorts where located. Minimizing the impact on the environment
Green Communities = planted trees, engage local communities, associates, guests to share the causes of climate change and actions that can reduce our collected carbon footprint.
Green Imperative Fund to further support community-based and environmental initiatives in the regions where it has a presence.
The company believed in building profitable resorts that would benefit the surrounding environment and contribute to local economies through the creation of employment and community development projects.