Patagonia Executive Summary

We chose Patagonia, Inc. as our company. Patagonia is a Ventura, California-based clothing company that was found in 1973 by Yvon Chouinard. The company focuses mainly on high-end outdoor clothing. They started with a strong emphasis on sustainable materials and products, offering a wide range of products which are geared towards individuals that are environmentally conscious outdoorsmen. We are interested in this company due to their consistency in producing environmental friendly products. For the past forty years, Patagonia have stayed true to their values by using recycled polyester and organic cotton for their products.

Their marketing strategy is based largely on just their product. They strongly believe in having great quality products,