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Bamboo Furniture

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Bamboo Furniture
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Course Title:
Course Code: F-306

Submitted to: Tazrina Farah
Lecturer
Dept. of Finance
University of Dhaka

Submitted by: Masud Ahmed | | Kazi Umme Sumaiya | 16-022 | Khaleda Aziz | | Akhter-E-Tamanna | | Arjumand Naznin | 16-120 | Shahriar Azad Shashi | 16-142 | Sameya Azad | | Tasrifa Sultana | 16-154 | Mohammad Mominuzzaman Bhuiyan | | Mst. Shamsunnahar | 16-176 |

Date of Submission: 21st Nov, 2012

Letter of Transmittal |

21st November, 2012
Tazrina Farah
Lecturer
Department of Finance
University of Dhaka

Dear Madam
Here is a report on the “New business Idea”. In this report we have presented the whole Market and Demand analysis of our new business of bamboo furniture named ‘Oitijjho- the heritage of Bangladesh ’ .

At University of Dhaka, we appreciate having this assignment. If you need any assistance in interpreting this report or if you have any query, please contact with us on the given mail address starz@yahoo.com
Sincerely yours,

KAzi Umme Sumaiya
On behalf of the group
3rd Year 6th Semester
B.B.A 16th Batch
Department of Finance.

Table of Contents |

Sl no. | Contents | Page no. | 1. | Executive Summary | | 2. | Business Idea | | | 2.1 | Firm & Promoters | | | 2.2 | Why to behave entrepreneurially | | 3. | Industry & Competitive Analysis | | | 3.1 | Introduction to overall furniture industry of Bangladesh | | | 3.2 | Bamboo in general | | | 3.3 | Environmental advantages of bamboo | | | 3.4 | Bamboo furniture versus wooden Furniture | | | 3.5 | Porters five forces model of industry analysis | | 4. | Goals & Objectives | | 5. | Business & Operational Plan | | | 5.1 | Business process | | | 5.2 | Business start-up activities & cost | | | 5.3 | Product line | | 6. | Marketing Plan | | | 6.1 | Target market | | | 6.2 | Market segmentation | | | 6.3 | Marketing Mix | | 7. |
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