Usa Furniture Manufacturing Industry
Executive Summary
The following report is providing a overview of the furniture manufacturing company Adorn expanding its sales operations into a foreign country and the consequences of such a decision.
The assignment covers:
The decision to go global and how to Adorn should choose which country to expand its operations into. Discussed are such aspects as G.D.P. and demographic trends
The U.S.A. is the proposed country to expand into.
With this, data was gathered from many different sources to analyse the country and trends of the U.S. economy. Analytical tools such as P.E.S.T., S.W.O.T. and Porters Diamond Model are used to better understand the environment with in the U.S. and how Adorn needs to adapt to those markets.
Also the ease of doing business with in the U.S. with regards to the relative ease of setting up and doing business within the U.S., compared to other countries.
The furniture industry and its future is discussed in depth with regards to local manufacturing industry, imports and consumer changing perceptions within the United States.
Finally considerations such as regionalism, e commerce and international terrorism and the impact on global expansion
Contents Page
1 Introduction 4 1.1 Reasoning for considering Globalisation of Adorn 4
2 Analysis of Globalisation 4 2.1 GDP 5 2.2 Demographic Trends 6 2.2.1 Population 6 2.2.2 Culture 6 2.3 Proposed Country 6
3 The United States 7 3.1 P.E.S.T. 8 3.1.1 Political – legal environment 8 3.1.2 Economic environment 12 3.1.3 Socio – cultural environment 18 3.1.4 Technological environment 21 3.1.5 Other 25 3.2 S.W.O.T. of setting up operations within US 26 3.2.1 Strengths 26 3.2.2 Weaknesses 27 3.2.3 Opportunities 27 3.2.4 Threats 27 3.3 National competitive advantage 27 3.3.1 Factor endowments 28 3.3.2 Demand conditions 29 3.3.3 Related support industries 29 3.3.4 Corporate strategy, structure
The following report is providing a overview of the furniture manufacturing company Adorn expanding its sales operations into a foreign country and the consequences of such a decision.
The assignment covers:
The decision to go global and how to Adorn should choose which country to expand its operations into. Discussed are such aspects as G.D.P. and demographic trends
The U.S.A. is the proposed country to expand into.
With this, data was gathered from many different sources to analyse the country and trends of the U.S. economy. Analytical tools such as P.E.S.T., S.W.O.T. and Porters Diamond Model are used to better understand the environment with in the U.S. and how Adorn needs to adapt to those markets.
Also the ease of doing business with in the U.S. with regards to the relative ease of setting up and doing business within the U.S., compared to other countries.
The furniture industry and its future is discussed in depth with regards to local manufacturing industry, imports and consumer changing perceptions within the United States.
Finally considerations such as regionalism, e commerce and international terrorism and the impact on global expansion
Contents Page
1 Introduction 4 1.1 Reasoning for considering Globalisation of Adorn 4
2 Analysis of Globalisation 4 2.1 GDP 5 2.2 Demographic Trends 6 2.2.1 Population 6 2.2.2 Culture 6 2.3 Proposed Country 6
3 The United States 7 3.1 P.E.S.T. 8 3.1.1 Political – legal environment 8 3.1.2 Economic environment 12 3.1.3 Socio – cultural environment 18 3.1.4 Technological environment 21 3.1.5 Other 25 3.2 S.W.O.T. of setting up operations within US 26 3.2.1 Strengths 26 3.2.2 Weaknesses 27 3.2.3 Opportunities 27 3.2.4 Threats 27 3.3 National competitive advantage 27 3.3.1 Factor endowments 28 3.3.2 Demand conditions 29 3.3.3 Related support industries 29 3.3.4 Corporate strategy, structure