COMPARATIVE STUDY OF
BAJAJ V/S HERO HONDA
SUBMITED TO SUBMITED BY
Prof. Sarita Pattnaik Arpita Gupta Roll No. dbs/0810/w243 MBA 4ND Semester
DELHI BUSINESS SCHOOL
B-II/58, M.C.I.E., Mathura Road, New Delhi
The research on “Comparative Study between Bajaj and Hero Honda” has been given to me as part of the curriculum in 2-Years Masters Degree in Business Administration. I have tried my best to present this information as clearly as possible using basic terms that I hope will be comprehended by the widest spectrum of researchers, analysts and students for further studies. I have completed this study under the able guidance and supervision of Prof. Sarita Pattnaik, I will be failed in my duty if I do not acknowledge the esteemed scholarly guidance, assistance and knowledge. I have received from them towards fruitful and timely completion of this work. Mere acknowledgement may not redeem the debt I owe to my parents for their direct/indirect support during the entire course of this project.
I also thankful to my friend who helped me a lot in the completion of this project.
Sr No. ParticularsPage no
2.HISTORY OF BAJAJ7
- Key Person
- Bajaj Intro
- Company History
- Timeline of new releases
3. HISTORY OF HERO HONDA14
- Board of Directors
- Company Profile
4. RESEARCH METHODOLOGY23
- Data Source
- Research Approach
- Sampling unit
- Data Completion and Analysis
5. LIMITATION OF RESEARCH STUDY25
6. ANALYSIS AND INTERPRETATION27
1. To know the market share of Bajaj & Hero Honda.
2. To know the perception of customers regarding bikes.
3. To determine the customers satisfaction regarding bikes.
4. To determine the factors influencing the choice of customers regarding bikes.
Bajaj Auto limited is one of the largest two wheeler manufacturing company in India apart from producing two wheelers they also manufacture three wheelers. The company had started way back in 1945. Initially it used to import the two wheelers from outside, but from 1959 it started manufacturing of two wheelers in the country. By the year 1970 Bajaj Auto had rolled out their 100,000th vehicle. Bajaj scooters and motor cycles have become an integral part of the Indian milieu and over the years have come to represent the aspirations of modern India. Bajaj Auto also has a technical tie up with Kawasaki heavy industries of Japan to produce the latest motorcycles in India which are of world class quality The Bajaj Kawasaki eliminator has emerged straight out of the drawing board of Kawasaki heavy industries. The core brand values of Bajaj Auto limited includes Learning, Innovation, Perfection, Speed and Transparency.
Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and Chakan in Maharashtra, western India, which produced 2,314,787 vehicles in 2005-06. The sales are backed by a network of after sales service and maintenance work shops all over the country.
Bajaj Auto has products which cater to every segment of the Indian two wheeler market Bajaj CT 100 Dlx offers a great value for money at the entry level. Similarly Bajaj Discover 125 offers the consumer a great performance without making a big hole in the pocket.
|Founder |Jamnalal Bajaj...