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Case Study Of P Kolino

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Case Study Of P Kolino
P’kolino is a business that launched in 2005, that specifically targeted the market of children’s furniture. The concept to their products was that their furniture would grow and adapt with the child. The furniture would also be innovative in the sense that it would integrate playtime within the furniture through the child’s developmental stages. In this paper, the writer will focus his/her attention to five specific question’s concerning P’kolino’s business plan into expanding into this market. The business plan would be broken down to see if it is viable and what more could be addressed to improve upon it. Innovative Children’s Furniture P’kolino wishes to venture into the niche market of children’s playroom furniture after some well planned, researched and analyzed market opportunity. P’kolino’s business plan was very well written and put together from an outsider’s perspective. Their business plan covered some crucial key points about the market itself and how they can take advantage of it. The following five questions will be answered regarding its case study of their innovative business plan: (1) Does the business plan tell a coherent and compelling story, (2) Does the plan capture all of the learning that Antonio and JB have accumulated, (3) What three questions do you think Antonio and …show more content…
First off, is it possible for them to take on this new journey while managing what they already have? Secondly, will their current business operations be able to withstand if the new venture was to fail? Last but not least, are JB and Antonio willing to add an additional partner to the company to make this new venture work? It seems as if JB and Antonio have a wealth of knowledge however these what if scenarios were never presented within the plan. These three questions are vital ones that should be analyzed prior to pursuing this new venture and investing more capital into

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