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Avon Case Study

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Avon Case Study
I. Problem Statement: How will Avon Products Inc. reposition its brands image to increase customer loyalty? Sub- problem: On what product category will the company focused their marketing strategies? – Home, fashion, beauty? Will the company continue to offer home products? II. Vision and Mission
Vision (actual): To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

Vision (Proposed) To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally through the skilled sales representatives.

We added the last words “through the skilled sales representatives” since we want to emphasize the importance of the sales representatives on achieving the global vision of Avon that is understanding and satisfying the product, service, and self-fulfilment needs of women.

Mission
Mission (actual): Avon 's mission is focused on six core aspirations the company continually strives to achieve: * Leader in global beauty: Build a unique portfolio of beauty and related brands, striving to surpass competitors in quality, innovation, and value, and elevating Avon 's image to become the world 's most trusted beauty company. * Women 's choice for buying: Become the shopping destination for women, providing a personal, high-touch experience that helps create lifelong customer relationships. * Premier direct-selling company: Expand Avon 's presence in direct selling, empowering women to achieve economic independence by offering a superior earnings opportunity as well as recognition, service and support, making it easy and rewarding to be affiliated with Avon. * Most admired company: Deliver superior returns to shareholders by pursuing new growth opportunities while maintaining a commitment to be a responsible, ethical company and a global corporate citizen that is held as a model of success. * Best place to work: Elevate


References: http://www.avoncompany.com/brands/color.html http://www.avoncompany.com/corporatecitizenship/corporateresponsibility/resourcecenter/policies_and_procedures/parabens.html
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