Autism Ad Analysis
Eng 101/A4A
October 20, 2011
Autism Speaks Everyday more and more children are being diagnosed with autism. There is no known cure yet, but there are many organizations helping to fund research for the cure of Autism. The ad reveals a young girl dressing up in front of her mother with many different accessories of clothing on. Written on the ad is a comparision which is the" odds of a child becoming a fashion designer: 1 in 7,000; Odds of a child being diagnosed with autism: 1 in 110." The organization Autism Speaks is using the ad to show their audience that autism is becoming more common in children. They want people to be shocked with the actual numbers and how many kids are actually being diagnosed with autism. They are also trying …show more content…
The primary appeal being used in the ad is the logos appeal. It's used by showing the statistics of how many children are diagnosed with autism and comparing it to how many children become top fashion designers. The organization uses this appeal to show the audience that most likely are parents or parents of children with autism, that the number of children being diagnosed with this condition are growing. They are trying to shock the audience by showing the actual numbers and facts. For example, when I first read this ad I was suprised that 1 in 110 children have autism. It made me realize that it could have happened to my own son. Using the logos appeal is an important aspect when trying to get your audiences' attention or trying to convince them of something. People like to see the hard cold …show more content…
It is an important aspect because if you are trying to convince an audience about an important topic and do not attempt to show that you are well-informed, honest, and knowledgeable in the topic, they probably won't give you much credability. Using the ethos appeal makes the audience you are trying to convince or inform trust you more and believe you. The ad uses this appeal by telling you to visit their website: autismspeaks.org. They also tell you some signs to look for which are, " no big smiles or other joyful expressions by 6 months, no babbling by 12 months, and no words by 16 months." The organization is showing that they are very knowledgeable in the subject and because their website ends with org, we know right off the bat that their organization is respectful and not a phony
October 20, 2011
Autism Speaks Everyday more and more children are being diagnosed with autism. There is no known cure yet, but there are many organizations helping to fund research for the cure of Autism. The ad reveals a young girl dressing up in front of her mother with many different accessories of clothing on. Written on the ad is a comparision which is the" odds of a child becoming a fashion designer: 1 in 7,000; Odds of a child being diagnosed with autism: 1 in 110." The organization Autism Speaks is using the ad to show their audience that autism is becoming more common in children. They want people to be shocked with the actual numbers and how many kids are actually being diagnosed with autism. They are also trying …show more content…
The primary appeal being used in the ad is the logos appeal. It's used by showing the statistics of how many children are diagnosed with autism and comparing it to how many children become top fashion designers. The organization uses this appeal to show the audience that most likely are parents or parents of children with autism, that the number of children being diagnosed with this condition are growing. They are trying to shock the audience by showing the actual numbers and facts. For example, when I first read this ad I was suprised that 1 in 110 children have autism. It made me realize that it could have happened to my own son. Using the logos appeal is an important aspect when trying to get your audiences' attention or trying to convince them of something. People like to see the hard cold …show more content…
It is an important aspect because if you are trying to convince an audience about an important topic and do not attempt to show that you are well-informed, honest, and knowledgeable in the topic, they probably won't give you much credability. Using the ethos appeal makes the audience you are trying to convince or inform trust you more and believe you. The ad uses this appeal by telling you to visit their website: autismspeaks.org. They also tell you some signs to look for which are, " no big smiles or other joyful expressions by 6 months, no babbling by 12 months, and no words by 16 months." The organization is showing that they are very knowledgeable in the subject and because their website ends with org, we know right off the bat that their organization is respectful and not a phony