Candie's Ethos Pathos Logos

Candie’s is a well-known clothing brand for juniors and is exclusively sold by Kohl’s department store. In June 2001, Candie’s launched a non-profit foundation called Candie’s Foundation. The foundation was founded on the mission to educate young teen girls to think about the consequences of teen pregnancy. They developed and ran communication campaigns to raise awareness about teen pregnancy. Every year millions of teens are exposed to the foundation’s PSA, which encourages them to delay their pregnancy and show them the real struggle of parenthood. Candie’s Foundation approach to their PSA is different from the rest because they feature celebrities that teens can relate to and speaks to them using their own language.
In this celebrity endorsed
The advertisement uses pathos with the powerful message, “YOU THINK BEING IN SCHOOL SUCKS? You know what sucks a whole lot more? A baby. Almost every 2 hours for feeding time. And breastfeeding isn’t always easy. So if you choose to use formula. You’re looking at about $1,500 a year. Guess school doesn’t suck that badly, huh? ” It starts off by asking two questions, one asking if the reader thinks school sucks and two asking the reader what else sucks more than school? A baby. The PSA starts off by confusing the reader and stating the facts afterwards in normal white print. By reading the facts, it starts to make the reader think and really question parenthood at a young age. By choosing parenthood, they choose 2 hours of breastfeeding time or annually paying $1,500, which would be a terrible burden for a young person. The third and final appeal is Logos (logical appeal). Logos comes into play when the advertisement starts stating the facts about breastfeeding and how much it will cost the teen if they use formula instead. Showing numbers in advertisement gives a realistic view or payment to parenthood. Teens don’t usually think about the consequences of teen pregnancy and one of them is monetary. By stating how much they will spend on baby formula shows teens that money is also involved with raising a child. At a young age, many teens think they’ll just have a child and that it. Having a child is a lifetime