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Audience Profile
Audience Profile 1. Is my primary audience external or internal?
My primary audience is internal. 2. What are some key demographics about my audience, such as age, gender, family situation, etc.?
Name: Jeff Clarke
Age: 23 years old
Gender: Males
Situation: Dealing with his grandmother that is being sick for a while, and missing work. 3. How much does my audience know about the topic?
My audience knows a little about the topic. 4. How much formality does my audience prefer?
My audience requires that the formality should be proper and should get straight to the point of the written report. 5. How do I expect my audience to react to this message?
I am expecting for my audience to react to this message by understanding that things need to be done, so situations like this cannot happened again in the future. 6. What are my audience’s values in relation to this message? What do they care about most?
The values of my audience are focusing more on his sick grandmother, who he really cares about, and cares for her health. 7. What do I want my audience to think, do, feel, or believe after reading my message?
What I want Jeff to understand and have a clear vision of this message is that he has to make decisions in order to keep this job, or have the opportunity to understand what he needs to do to avoid any future problems. 8. Are there any benefits for my audience that is related to this message?
No, there would be no benefits for my audience if he has someone else working his shift(s). The only thing he could do is work overtime to complete those missed hours he took off when he goes off to care for his sick grandmother. 9. What information do I need to include for the secondary audience?
The information that I would need to include in the secondary audience will be the guidelines in the next written report. That way employees working now and employees in the future will know what they can do in case of a

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