Customer Profile

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April Harris
BA223 – CRN 31138
Marketing Plan Assignment Two (MP2) – Customer Profile Consumer Businesses B2C I have a day spa called Bella Santé, which means “beautiful health.” We cater to busy women who have demanding jobs and/or family life and need a place where they can go to completely relax and will walk away knowing that we went above and beyond to ensure their experience was exceptional. We offer a variety of services using special products and provide childcare for mothers who do not have the time or ability to find a babysitter. Describe the demographic profile of your customer.

The demographic profile of my clients would be well educated, professional women who have limited time to spend on themselves due to their demanding jobs and/or family life. The ages of my clients would vary between 25 and 45 with the average age being 31-33. They would most likely be considered middle-class, with their household income beginning around $50,000 and up to $100,000 per year. Describe the geographic reach of your product or service.

My spa would be located within the inner part of the city and my clients would most likely either live or work there in the city so the location would be convenient for their busy schedules. In regards to advertising, due to their busy schedules, they probably do not watch a lot of television or do not want to spend a lot of time to researching other spas in the area. Therefore, location and the outer appearance of the business would be very important. It will need to be located in a position where people will walk by and notice us because the design of our storefront would be distinctive and appealing so that when people see our business, they recognize it as a place of relaxation. Radio would be a good opportunity to get a person attention so that we come to mind when they are looking into finding a spa. Radio is a good way to reach those who do not watch a lot of television because they listen while they are...
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