Audi Superbowl Commercial Analysis

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The Godfather
The Godfather Audi R8 Super Bowl commercial aired for the first time during the Super Bowl XLII in 2008. The advertisement depicts Audi’s flagship supercar in a scene that clearly recalls the famous “horse head” scene from the popular movie The Godfather. The Audi commercial from Super Bowl XLII is an effective way of drawing attention to Audi products and the R8 supercar in particular. Because the R8 is the only product pictured in the ad, it is clear Audi is trying to draw attention to this new product in particular. I will take an in depth look into the advertisement to determine whether or not this was an effective advertising campaign and define the target audience of the advertisement. The Audi R8 advertisement is an effective advertising campaign that captures the attention of Audi’s target audience while conveying widely held societal values of our time.

The Audi R8 Super Bowl commercial is an effective advertisement to the target audience to which Audi is trying to appeal to. In the advertisement, the scene opens in the back yard of a mansion. We then see a bedroom with a man in bed asleep. The man awakens and seems startled and somewhat confused. He discovers that he has oil on his hands and body then he peels back the bed sheets. When the bed sheets have been removed from the bed he discovers the grille of his Rolls Royce at his feet. He the lets out four loud screams then the R8 supercar is pictured in front of the mansion. The car’s engine starts, revs, and then the car takes off and speeds down the driveway. This is an effective advertising campaign that the audience Audi was reaching out to will enjoy and understand.

Because the intended audience is mostly males in the baby boomer generation, that demographic group will relate to, and enjoy, the advertisement. That is due, in part, to the fact that the audience of The Godfather was a mostly male group. Because the R8 supercar is aimed at an older male audience, the scene from...
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