Atlas Honda Report

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10/30/2009
A Competitive Edge | Aamir Chandio, Hasan Tariq, Maniya Khan, Nida Shabbir, K.U.B.S ’2010|

| OPERATIONS AND PRODUCTIONS|

ACKNOWLEDGEMENTS

We would like to pay gratitude to the entire group of Atlas Honda for giving us their precious time to provide us with valuable information of each department and we also like to thank our group members for putting in all their possible efforts and time in understanding the relevant information on the entire Production Process, and in preparing the report on it. It is our honor to present gratitude towards our Professor, Dr. Yaseen for providing valuable advice and guidance throughout the entire work, without which this task would not have been possible. October 30, ‏2009

Table of Contents
ABSTRACT5
MARKETING DEPARTMENT:-5
PRODUCTION PLANNING & CONTROL (PPC) DEPARTMENT:-6
VENDOR PROCUREMENT:-7
COMMERCIAL:-7
LOGISTICS DEPARTMENT:-8
QUALITY ASSURANCE DEPARTMENT:-8
DELIVERY CONTROL CENTRE (DCC):-9
PRODUCTION:-10
ASSEMBLY:-10
COMPONENT:-12
MAINTENANCE:-13
HUMAN RESOURCES:-14
INFORMATION TECHNOLOGY:-15
EXPORTS:-16
CONCLUSION16

October 29, 2009

Aamir Chandio,
B.S (VI), K.U.B.S ‘10
K.U.B.S; University of Karachi

Mr. Rahimullah Shah,
Manager Human Resources,
Atlas Honda Ltd.

SUBJECT: Term report on the Operations and production of Atlas Honda Ltd.

Dear Mr. Rahimullah:

Attached is the report that we were to submit after the study program of Atlas Honda related to our term project. Our approaches to the research involved doing a primary research which included touring the plant and understanding the operations of the all the functional departments of Atlas Honda, focusing on the operations, processes and improvement areas of the latter and critically analyzing possible innovations that could be brought in to further strengthen its operations.

The report, as directed by our professor, Dr. Yasin Malik, focuses on the cost saving possibilities in the operations of Atlas Honda and possible innovations and improvements which would help Atlas Honda achieve its Organizational goal and get an edge over competition. The exports prospects are also discussed in this report.

We hope that this report proves a valuable asset to this organization. As a group, we found the research very interesting and enlightening.

Thank you for the opportunity to broadening our vision through our research in the best of professional environment.

Sincerely

(Aamir Chandio; Hasan Tariq; Maniya Khan; Nida Asim)
B.S-(VI), K.U.B.S
University of Karachi

ABSTRACT

The purpose of this study is to analyze the core processes and identify where innovations can be brought in to improve the processes. The study comprises of the Marketing Department, Production Planning and Control, Vendor Procurement, Commercial Department, Logistics, Quality Assurance, Delivery Control Centre, the Production Department, the Maintenance Department, Human Resources and Information Technology. All the departments are discusses in a sequence describing and discussing its functions and roles in the process system. At the end, Export prospects are touched where Atlas Honda’s current exports are disclosed and future potential is discussed.

MARKETING DEPARTMENT:-

“MEIN SE HONDA HE LE SAAN”

This slogan indicates the amount of work done by the marketing department. Atlas Honda provides with good quality motor bikes at competitive prices and good amount of durability. With a strong network of 350 Dealers throughout Pakistan, the target is to cater the rural area that usually focuses lower middle & middle class which comprises of 60-65% of the entire market share. The Marketing Department analyzes the potential market and creates the demand for the product.

Atlas Honda even takes part in societal marketing where it sponsored the training of first female traffic wardens who are functional in Lahore. Also Atlas Honda worked to reduce the blow...
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