Honda Supply Chain
The history of Honda
Honda is one of the world’s largest motorcycle manufacturers and of the leaders in the automakers industry. It was founded in 1948 by Soichiro Honda and Takeo Fujisawa. It’s headquarter is in Tokyo, Japan and it serves worldwide. Honda has 492 subsidiaries and affiliates accounted under its equity. The company develops, manufactures, and markets a wide range of products such as: automobiles, motorcycles, scooters, ATV’s, electrical generators, water pumps, lawn and garden equipments, robotics, jets, jet engines, and thin-film solar cells. In 2001, Honda became the second-largest Japanese manufacturer and in 2008, it became the fourth largest automobile manufacturer in the United States. Honda’s major products are motorcycles, automobiles, and power products. The company uses “The Three Joys” principle, which is expressed as The Joy of Buying, The Joy of Selling, and The Joy of Creating. Honda’s global lineup consists of the Fit, Civic, Accord, Insight, CR-V, and Odyssey. The company’s most popular cars are the Civic and the Accord, as they were in the top five list of sales for the last few years. (world.honda.com )
Honda’s Products & Strategy Honda faces strong competition from its competitors in the industry as well as to the new challenges for the future. The company spends about 5% of its revenues into R&D ( Research and Development ). Honda is consistently developing technologies that improve quality, safety and environment performance of its products. The company is also conducting future research and development related to mobility. One of the company ways to reduce CO2 emissions is to proactively engaging in the development of next-generation mobility products such as fuel cell electric vehicles and batter electric vehicles for which electromotive technology will be the key. Honda released its prototype EV-neo in April 2010, a scooter model that was designed for durability in heavy-duty business such as delivery service.
Honda is one of the world’s largest motorcycle manufacturers and of the leaders in the automakers industry. It was founded in 1948 by Soichiro Honda and Takeo Fujisawa. It’s headquarter is in Tokyo, Japan and it serves worldwide. Honda has 492 subsidiaries and affiliates accounted under its equity. The company develops, manufactures, and markets a wide range of products such as: automobiles, motorcycles, scooters, ATV’s, electrical generators, water pumps, lawn and garden equipments, robotics, jets, jet engines, and thin-film solar cells. In 2001, Honda became the second-largest Japanese manufacturer and in 2008, it became the fourth largest automobile manufacturer in the United States. Honda’s major products are motorcycles, automobiles, and power products. The company uses “The Three Joys” principle, which is expressed as The Joy of Buying, The Joy of Selling, and The Joy of Creating. Honda’s global lineup consists of the Fit, Civic, Accord, Insight, CR-V, and Odyssey. The company’s most popular cars are the Civic and the Accord, as they were in the top five list of sales for the last few years. (world.honda.com )
Honda’s Products & Strategy Honda faces strong competition from its competitors in the industry as well as to the new challenges for the future. The company spends about 5% of its revenues into R&D ( Research and Development ). Honda is consistently developing technologies that improve quality, safety and environment performance of its products. The company is also conducting future research and development related to mobility. One of the company ways to reduce CO2 emissions is to proactively engaging in the development of next-generation mobility products such as fuel cell electric vehicles and batter electric vehicles for which electromotive technology will be the key. Honda released its prototype EV-neo in April 2010, a scooter model that was designed for durability in heavy-duty business such as delivery service.