Aspects of Conference Management
Introduction:
Principally, renting a conference room outside the business premises is a direct derivative of the demand of organizations to reduce capital costs and the supply of such conference venues on optimized costs. A higher occupation from multiple business organizations means that the costs of the construction and maintenance are written off over a shorter period of time for the supplying vendor. Meanwhile, the organization is benefited by not having to construct a similar conference room as it is an occasional requirement and would cost far more without actually being utilized. Plus the operational level may require a higher level of staffing which results in higher operational costs as well. (Shone, A. & Parry, B., 2004) This report discusses the various aspects of conference management while keeping in mind a specific buyer in the form of Umbrella association of hotels, restaurant and café and a specific venue in the form of The ISKCON Auditorium, Juhu, Mumbai. Recently renovated and situated in the heart of the city this is an ideal place to hold a conference and the Association has decided to present a new booking system to the members of International Association of Tourism and Hospitality (IATH)
Buyers:
Buyers, by definition, are members who are authorized to get into contractual agreements with suppliers.(Hesselbach, J. & Herrmann, C., 2011) The buyer here is the Association and the primary objectives are the promotion and interest of the hospitality industry within Europe and the enhancement of the cooperation between the national hospitality associations. Organizations go through a similar decision making process as individuals when choosing a venue. They search for information about the venue, evaluate alternatives to the venue and finally evaluate the services at the end of the conference (Reid & Bojanic, 2010). They will look closely at the testimonials from previous buyers and make more emphasis on specifications and service. Some
Principally, renting a conference room outside the business premises is a direct derivative of the demand of organizations to reduce capital costs and the supply of such conference venues on optimized costs. A higher occupation from multiple business organizations means that the costs of the construction and maintenance are written off over a shorter period of time for the supplying vendor. Meanwhile, the organization is benefited by not having to construct a similar conference room as it is an occasional requirement and would cost far more without actually being utilized. Plus the operational level may require a higher level of staffing which results in higher operational costs as well. (Shone, A. & Parry, B., 2004) This report discusses the various aspects of conference management while keeping in mind a specific buyer in the form of Umbrella association of hotels, restaurant and café and a specific venue in the form of The ISKCON Auditorium, Juhu, Mumbai. Recently renovated and situated in the heart of the city this is an ideal place to hold a conference and the Association has decided to present a new booking system to the members of International Association of Tourism and Hospitality (IATH)
Buyers:
Buyers, by definition, are members who are authorized to get into contractual agreements with suppliers.(Hesselbach, J. & Herrmann, C., 2011) The buyer here is the Association and the primary objectives are the promotion and interest of the hospitality industry within Europe and the enhancement of the cooperation between the national hospitality associations. Organizations go through a similar decision making process as individuals when choosing a venue. They search for information about the venue, evaluate alternatives to the venue and finally evaluate the services at the end of the conference (Reid & Bojanic, 2010). They will look closely at the testimonials from previous buyers and make more emphasis on specifications and service. Some
References: Allen, Judy. (2009) Event Planning Ethics Etiquette: A approach to the Business of the Special Event Management- London: John Wiley & Sons Ltd Anderson, J Anton Shone & Bryn Parry, 2004, Successful Event Management –A Practical Handbook published by Thomson Learning, pg 17, Fourth Ed. Conferences and Conventions 3rd Edition, Tony Rogers, 2013, Routledge Publishers Corporate Event Project Management, William O 'Toole, Phyllis Mikolaitis, 2002, John Wiley & Sons, Inc. Event Management for Tourism, Cultural, Business and Sporting Events, Lynn Van Der Wagen & Brenda R. Carlos, 2009, Fourth Edition, Pearson Education, Inc. Event Management: A Professional And Developmental Approach Dimitrios Tassiopoulos, 2005, 2nd Edition Jurgen Hesselbach & Christoph Herrmann, 2011, Functional Thinking for Value Creation, Springer Publication Robert D. Reid & David C. Bojanic, 2010, Hospitality Marketing Management, published by John Wiley & Sons Inc Service Quality Management in Hospitality Tourism and Leisure, Connie Mok, Beverley Sparks, Jay Kadampully, 2001; The Hawthorne Press Assessing the Quality of Hospitality Services Original Research Article International Journal of Hospitality Management, Volume 2, Issue 4, 1983, Pages 165-177 K.M. Haywood Sites for Appendices