Application of Product Life Cycle Concept to an Industry of Your ...

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Application of Product Life Cycle Concept to an Industry of Your Choice

By | Jan. 2013
Page 1 of 8
Five forces is a framework for the industry analysis and business strategy development developed by Michael E. Porter of Harvard Business School in 1979. Michael Porter is a professor at Harvard Business School andis a leading authority on competitive strategy and international competitiveness. Michael Porter was born in Ann Arbor, Michigan. In his book on competitive analysis that many corporations rely on today. He defined competitive analysis as essentially a structured method of examining an organization or industry in order to provide a clear understanding of the factors that affect a business. The following diagram shows the five forces model of Porter: New Market Entrants, e.g.

* entry ease/barriers
* geographical factors
* incumbents resistance
* new entrant strategy
* routes to market
New Market Entrants, e.g.
* entry ease/barriers
* geographical factors
* incumbents resistance
* new entrant strategy
* routes to market

Supplier Power, e.g.:

* brand reputation
* geographical coverage
* product/service level quality
* relationships with customers
* bidding processes/capabilities

Supplier Power, e.g.:

* brand reputation
* geographical coverage
* product/service level quality
* relationships with customers
* bidding processes/capabilities

Buyer Power, e.g.:

* buyer choice
* buyers size/number
* change cost/frequency
* product/service importance
* volumes, JIT scheduling

Buyer Power, e.g.:

* buyer choice
* buyers size/number
* change cost/frequency
* product/service importance
* volumes, JIT scheduling

Competitive Rivalry, e.g.:

* number and size of firms
* industry size and trends
* fixed v variable cost bases
* product/service ranges
* differentiation, strategy

Competitive Rivalry, e.g.:

* number and size of firms
* industry size and trends
* fixed v variable cost bases...

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