In his book on competitive analysis that many corporations rely on today. He defined competitive analysis as essentially a structured method of examining an organization or industry in order to provide a clear understanding of the factors that affect a business. The following diagram shows the five forces model of Porter:
New Market Entrants, e.g.
* entry ease/barriers
* geographical factors
* incumbents resistance
* new entrant strategy
* routes to market
New Market Entrants, e.g.
* entry ease/barriers
* geographical factors
* incumbents resistance
* new entrant strategy
* routes to market
Supplier Power, e.g.:
* brand reputation
* geographical coverage
* product/service level quality
* relationships with customers
* bidding processes/capabilities
Supplier Power, e.g.:
* brand reputation
* geographical coverage
* product/service level quality
* relationships with customers
* bidding processes/capabilities
Buyer Power, e.g.:
* buyer choice
* buyers size/number
* change cost/frequency
* product/service importance
* volumes, JIT scheduling
Buyer Power, e.g.:
* buyer choice
* buyers size/number
* change cost/frequency
* product/service importance
* volumes, JIT scheduling
Competitive Rivalry, e.g.:
* number and size of firms
* industry size and trends
* fixed v variable cost bases
* product/service ranges
* differentiation, strategy
Competitive Rivalry, e.g.:
* number and size of firms
* industry size and trends
* fixed v variable cost bases... [continues]
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