The factors appropriate for SK-II as an existing brand in a country which would have had some priority over other products in the market will have to consider the PESTEL factors, Porter's five forces, SWOT,Marketing mix,Investment decision and the culture as well must be understood to position the product in new global market.
This looks at the possibility of how SK-II cosmectics product can be a booming brand in Japan for P&G company to grow their market share and have a profitable outcome to cover up for their loss in the last few years.
Political: this inturns the legislation and government rules of the country that may influence and pose as a threat to the business, taxation/subsidies. Economic: this relates to all the criteria that contributes to a country's attractiveness for foreign business suc as P&G's GDP, per capita income, import restriction. Socio-cultural: This includes the culture of Japan in terms of their laws, values, different tribes, language, demographic statistics, as P&G need to take notice in order to position their new product in a global market. Technological: This postulate the processes of manufacturing the product such as the materials and machines, the rate of technological changes, new patent and products. Environmental and Ecological factors: looking at the rate of global warming, waste and recycling, pollution control in japan to know if it will be suitable for the invention of the product and wont be a risk. Legal: competitive laws, employment laws, judicial& legislative system, company law as well as the intellectual property rights.
PORTER'S FIVE FORCES
Michael Porter (1960) is one of the pioneer of strategies to formulate the 5 forces of an industry analysis to go globally. Bargaining power of Buyers
Bargaining power of supplier
Threat of new entrant
Threats of substitute
ProductWhen P&G is...