Coffee and Broadway Cafe

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Making Business Decisions I

Business Dilemma

The Broadway Cafe has been in business since 1952 and has never had a single competitor in the neighborhood. One of your employees has heard a rumor that Starbucks might be opening a store a few blocks away. Your staff is worried and is looking to you to provide reassurance that the competition will not affect your business.  PROJECT FOCUS:

* Determine a strategy for addressing your employees concerns, building loyalty among your customers, and remaining competitive in a changing market.  * Be sure to use information technology in your solutions including environmental scanning, competitive advantages, and first-mover advantages.

Michael Porter’s Five Forces Model is a useful tool to aid organizations facing the challenging decision of entering a new industry or industry segment. The Five Forces Model helps determine the relative attractiveness of an industry and includes: * Buyer Power

* Supplier power
* Threat of substitute products or services
* Threat of new entrants
* Rivalry among existing competitors
* Perform a detailed Porter's Five Forces analysis for The Broadway Cafe.  * Be sure to highlight entry barriers, switching costs, and substitute products. * Determine which of Porter's Three Generic strategies you will use as you rebuild The Broadway Cafe for the 21st century. Making Business Decisions II

A business process is a standardized set of activities that accomplish a specific task, such as processing a customer’s order. Business process reengineering (BPR) is the analysis and redesign of workflow within and between enterprises. To make your business as efficient and effective as possible you want to redesign processes to remove bottle necks, reduce redundancies, and streamline workflow.  PROJECT FOCUS:

* Review the customer ordering process highlighted inthe image CA_MBD2.jpg and reengineer it to improve your business.  * After...
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