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apple swot Analysis

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apple swot Analysis
Apple's Strengths
-Amazing interfaces ahead of other companies.
-Powerful brand image associated with quality and superior design.
-Loyal user base.
-Billions in reserves to research, to invest and to expand.
-Can charge more for quality product.
-Expertise in hardware, software and services.

Apple's Weaknesses
-Limited products so users with specific needs will switch.
-Forcing users to switch to latest product by reducing support of older ones.
-High prices compared to other smart phones with similar abilities.
-Newer technology has flaws.
-Decline in PC sales.

Apple's Opportunities
-Smartphone and tablet demand is growing.
-Making Apple products appealing to companies.
-Easy integration with iCloud.

Apple's Threats
-Other Smartphone makers cut into Apple's market shares.
-Very limited choice or customization.
-Economic turmoil will cause higher prices to be less appealing.
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