Preview

Swot Analysis

Satisfactory Essays
Open Document
Open Document
574 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Swot Analysis
Optimum Pharmacueticals Ltd
“Committed To Better Health Care”
We, under the name of Optimum Pharmacueticals limited, are going to launch a new Pharmaceutical company with a view to fulfilling the unmet demand of medical commodity in Bangladesh as well as around the globe. Optimum Pharmacueticals Limited would not merely be a profit oriented organization than it works for social welfare activities with considering the quality of medicines and services.
Vision: The vision of our company is to create brand image within 2016 in Bangladesh as well as across the world with an intention to improve the quality of life for patients.
Mission: The mission of our company is to accomplish the faith to its customers, stakeholders and maximize value of shareholders with safety drugs, reasonable price and better supply chain management process.
Objectives: We also want to gain some specific objectives which are as under:
• Provide the best drug services to the customers
• Taking competitive advantages as the best pharmaceuticals institute in our country
• Achieving the target profit in each year
• Achieving the satisfaction from its customers
• Annual increase in earnings per share
• Achieving lower overall costs than rivals

The Strategy: Our goal is to become a leading integrated specialty pharmaceutical company that develops and commercializes new products. Key elements of our strategy to achieve this goal are:
• Use revenue from product sales to fund new product development and expand commercial infrastructure.
• Effectively manage risks associated with new product development.
• Employ up to date technologies in the development of newly formulated versions of existing drug compounds.
• Employ Sales Representatives to meet with the health-care professionals to communicate the benefits and risks of the company's products.
• Provide different technology-based solutions like: E-detailing to the doctors, mobile and social media marketing and provide value-added

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Swot Analysis

    • 330 Words
    • 2 Pages

    The organization that I have chosen to do my SWOT analysis on is the New Orleans Saints football team. They are among the most successful teams of this decade but not ranked very high as far as most lucrative organizations in the National Football League. They are currently ranked 23rd among the 30 active teams in the national football league. The organization was formed and became a professional football team in 1967. The team got its nickname due to its founding being on All Saints Day on November 1, 1967. The team initially one of the weaker franchises in the league. It didn’t win many games and struggled to sell out games. They have won one Super Bowl title, 5 Division Championships, and made only 9 playoff appearances in its 46 year existence. The ultimate goal of this organization is to win football games and generate revenue by selling tickets and merchandise.…

    • 330 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The healthcare sector is an area that experiences the most intense levels of competition and rivalry. Therefore, in order for companies to seize the opportunity in the marketplace they must serve specific target markets. These target markets can include children clothes, old residents in a community, or healthcare suppliers. Knowing the system and understanding the basic wants and needs for consumers, companies will be rewarded with growth and increased market shares. The main lining…

    • 976 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The purpose of this company is that it delivers high quality medical drugs and health care which is proscribed by a doctor or a medical consultant. Medical care is given either paid or free depending on financial status or education.…

    • 708 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Burns and Mcdonnell

    • 1670 Words
    • 7 Pages

    “Make our clients successful”. The company vision is to “improve the quality of life” not only for their clients and their community, but also for the employee. The goal of the company is to help each employee. The company think that the employees are their asset.…

    • 1670 Words
    • 7 Pages
    Good Essays
  • Good Essays

    The mission statement is truly a permeating theme throughout all of their media and offerings. It seems like this company is out to make a difference in several previously underrepresented patients lives an in doing so, capture, if not dominate, market share in their field, thus achieving what every upstart pharmaceutical company aims to do, and they are doing it because they adhered to their…

    • 759 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Walgreens Analysis

    • 2214 Words
    • 9 Pages

    Graphic - the company’s vision clearly paints a picture of the company becoming the nation's top retail resource for pharmacy and health-and-wellness services and products.…

    • 2214 Words
    • 9 Pages
    Good Essays
  • Best Essays

    The pharmaceutical company is made up of a number of different functions and departments. Each of these functions is given a responsibility in one area of the company’s activity. These departments are closely related and the success of the company is based on the ability of these functions to work together. The pharmaceutical companies rely on research and development to find new and innovation new drugs. In order for a drug to enter the market it must undergo a series of tests and clinical trials. There are phases the drug must go through and complete in order to meet the requirements of the FDA. The development of a drug is an ongoing journey, and it can take up to 12 years to develop a drug (Pharmaceutical Patents 2006). The pharmaceutical company uses…

    • 4398 Words
    • 18 Pages
    Best Essays
  • Better Essays

    4. If you were the director of R&D at a large pharmaceutical company, how might you apply the concept of “the innovation funnel?”…

    • 1240 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Our company’s mission is to extend and enhance human life by providing the highest-quality pharmaceutical and related…

    • 84801 Words
    • 340 Pages
    Good Essays
  • Good Essays

    Bristol-Myers Squibb and other pharmaceutical companies have very limited space for the development of competitive advantage. This is due to the limitations set in patents available for new pharmaceuticals. Most chemicals in pharmaceutical products have an equivalently functional substitute making it possible to have multiple products on the market that have identical uses and outcomes. This being the case, pharmaceutical companies can’t rely on one particular product to provide competitive advantage.…

    • 758 Words
    • 4 Pages
    Good Essays
  • Good Essays

    With the evolution of healthcare reform, it is imperative that healthcare organizations utilize target marketing as a way to recruit new business and stay competitive against major organizations. In order to effectively use target marketing a healthcare organization must carefully and precisely identify its target audience, geographical area and needs, as well as any competitors within the geographic area. Once a complete understanding of the audience and its needs has been established the facility can then start building its program and recruiting key players. Immediately after the key players have been identified and a customizable treatment plan has been established it will begin the process or marketing its newest service line. In order…

    • 200 Words
    • 1 Page
    Good Essays
  • Powerful Essays

    Harley Davidson

    • 3297 Words
    • 14 Pages

    EXECUTIVE SUMMARY Harley-Davidson is the largest market share holder of motorcycles over 750cc in the United States. After the expansion of our production and distribution capacity, we will be in the position to meet the increasing demand for our motorcycles and other products. Growth potential appears very good especially in the overseas market. Gaining a larger market share in these area may require a further increase in production and distribution capacities. We must plan for expansion now and continue to grow as a company.…

    • 3297 Words
    • 14 Pages
    Powerful Essays
  • Best Essays

    For the purposes of this report, we will perform a detailed overview of the pharmaceutical industry, including defining the industry and its strategic forces, an environmental analysis, the forces of competition within the industry and value chain analysis as well the role of IS/IT in the industry. Four companies will be individually researched within that industry and this individual analysis will include financial information as well as industry market sources. A clear plan will also be outlined for further analysis on these companies.…

    • 3312 Words
    • 14 Pages
    Best Essays
  • Good Essays

    Many organisations operate in an objective led structure; this is where an organisations strategy or vision filters through as team objectives and into an individual’s job description and targets. Our vision is:…

    • 923 Words
    • 4 Pages
    Good Essays
  • Good Essays

    SWOT analysis

    • 688 Words
    • 3 Pages

    SWOT analysis (alternately SWOT Matrix) is a strategic planning method used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies.[1][2]…

    • 688 Words
    • 3 Pages
    Good Essays