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Apple Inc: A Strategic View

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Apple Inc: A Strategic View
Running head: APPLE INC: A STRATEGIC VIEW

Apple Inc: A Strategic View
Anonymous Student
Palm Beach State College

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APPLE INC: A STRATEGIC VIEW

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Apple Inc: A Strategic View
Apple reinvented the personal computer industry and more recently the consumer electronics industry. This report will analyze Apple’s history, its business strategy, and the way it distinguishes itself within the technology industry.
Company Description
Apple Inc (NYSE: AAPL) is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and personal computers. The Company’s best-known hardware products are the Mac line of computers, the iPod music player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes OS X computer, and iOS mobile operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites (Yahoo Finance, 2014).
Apple is the largest publicly traded corporation in the world by market capitalization, with an estimated value of $598 Billion as of October 2014 (Yahoo Finance, 2014). Andria
Cheng (2014) mentions that Apple has opened a total of 424 stores, including 255 in the United
States. The company has opened its first stores in Brazil and Turkey to expand its geographic footprint to 15 countries. According to Apple’s own web page about job creation, the company employs over 80 thousand employees worldwide. It has created a whole new economy with its
App Store, and has paid over $9 Billion dollars to developers from App Store sales (Apple,
2014).

APPLE INC: A STRATEGIC VIEW

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Background and History

Apple Inc (formerly known as Apple Computer) is an American company operating within the personal computer and or consumer electronics as well as the digital media industries.
Mostly known for its innovation and willingness to pursue and push the latest


References: Apple. (2014). Apple - job creation. Retrieved October 5, 2014, from https://www.apple.com/ about/job-creation/ Apple. (2014). Apple store. Retrieved October 5, 2014, from https://www.store.apple.com Apple company has gone to hell. Retrieved October 5, 2014, from http:// www.businessinsider.com/apples-new-mission-statement-2013-8#ixzz3FOXiHyef Cheng, A. (2014, April 24). Apple’s retail expansion is about how it can emerge from its own shadow Retrieved October 6, 2014, from http://www.forbes.com/sites/amitchowdhry/2014/08/13/ apple-ceo-tim-cook-is-not-satisfied-with-employee-diversity/ Colt, S. (2014, September 20). Tim Cook gave his most in-depth interview. Retrieved October 6, 2014, from http://www.businessinsider.com/tim-cook-full-interview-with-charlie-rosewith-transcript-2014-9#ixzz3FOiROv2K Kafka, P. (2010, June 7). Apple CEO Steve Jobs at D8: The full, uncut interview. Retrieved October 5, 2014, from http://d8.allthingsd.com/20100607/steve-jobs-at-d8-the-full-uncutinterview/?mod=ATD_rss&mod=ATD_sphere McCormack, F. (2013, October 27). Apple 's iPhone marketing strategy exposed. Retrieved October 6, 2014, from http://www.business2community.com/marketing/apples-iphonemarketing-strategy-exposed-0661613 Mesa, A. (n.d.). Apple history timeline. Retrieved October 5, 2014, from http:// applemuseum.bott.org/sections/history.htm Moorman, C. (2012, July 12). Why Apple is a great marketer. Retrieved October 6, 2014, from http://www.forbes.com/sites/christinemoorman/2012/07/10/why-apple-is-a-great-marketer/
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