Apple Inc.'s Future Growth

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  • Topic: Qualitative research, Product life cycle management, Scientific method
  • Pages : 24 (4851 words )
  • Download(s) : 271
  • Published : March 15, 2013
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IRSPROPOSAL
Course: Lecturer: Title: Prepared by: Due Date and Time: Business Research Methods (626) Mr. Schofield The Future Growth of Apple Inc. Stefania Arrivabene Monday November 5th, 3:00 PM

Stefania Arrivabene IRS Proposal

ESE 60 Lecturer: Mr Schofield

Table of Contents
Acknowledgments ........................................................................................................ 3 Introduction .................................................................................................................. 4 Aim and Objectives ...................................................................................................... 6 Literature Review ...................................................................................................... 10 Theory introduction ..................................................................................................................10 Product development ............................................................................................................10 Target Market.......................................................................................................................11 Product Innovation...............................................................................................................12 Product Lifecycle .................................................................................................................12 Innovation ............................................................................................................................14 Competition ..........................................................................................................................15 Conclusion ................................................................................................................................16

Research Methodology .............................................................................................. 17 Introduction ..............................................................................................................................17 Deductive research...............................................................................................................18 Inductive research ................................................................................................................18 Data Collection .........................................................................................................................19 Data Analysis............................................................................................................................20 Quantitative Data .................................................................................................................20 Qualitative Data ...................................................................................................................21 Reliability and Validity ............................................................................................................22 Conclusion ................................................................................................................................23

Reference List ............................................................................................................. 25

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Stefania Arrivabene IRS Proposal

ESE 60 Lecturer: Mr Schofield

Figure 1: Product life cycle .......................................................................................... 13  Figure 2: Deduction & induction ................................................................................. 17  Figure 3: Structured approach for analysing quantitative data .................................... 20  Figure 4: Kolb’s learning cycle applied to qualitative data analysis ........................... 21  Figure 5: A framework for assessing the quality of qualitative research .................... 23 ...
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