Apple Chairman' Statement and Reflective Writing

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Section 1: A draft Executive Summary

Apple Inc. is a multiplier company. The California Corporation founded in 1977. Its wholly-owned subsidiaries designs, manufactures and markets personal computers, mobile communication and media equipment, and other internet applications, it provides the products to the different type of customers.

The company gives the strategy is free, The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products. The customer could through App store and iBook store to discover and download official software and third-party applications and books.

The Company manages its business primarily on a geographic basis. The Company’s reportable operating main segments include in the Americas, Europe, Japan, Asia-Pacific and Retail. The Retail segment operates Apple-owned retail stores in the U.S. and in international markets. Each operating segment provides similar hardware and software products and similar services to customer. It unified the global organization.

The company offers all kinds of products. Firstly, the Mac hardware products included desktop and portable computers. For instance, there are iMac, Mac Book, Mac Book Pro and Mac Book Air. Secondly, there are some small size products included iPhone, iPad, iPod, Apple TV. Thirdly, the Company provides software products and computer technologies. The operating system software has Mac OS X and iOS system. The application software has iLife and iWork system. And there is other application software. Fourthly, Apple Care offers a range of support options for the Company’s customers. Such as the Apple Care Protection Plan is a fee-based service. The Company used all kinds of direct and indirect distribution channels, such as its retail stores, online stores, and direct sales force, and third-party cellular network carriers, wholesalers, retailers, and value-added resellers. The Company believes providing direct contact with its aim customers is an useful way to show the benefit of its products. The Company sources components from a number of suppliers and manufacturing vendors.

In the company competition, the Company’s ability to compete successfully is rely on its ability. The Company continues to develop new products and technologies and to improve existing products that extend the range of its product and intellectual property.

The company faced some competition, there are prodigious pressures. Therefore, it needs to improve the quality of products, in the market, research and development new technology in main status. The company is focused on extend on market opportunities. Because of seasonal demand of consumer markets related to the holiday season and the beginning of the school year, it increased net sales. The Company’s operations and performance depend significantly on worldwide economic conditions. Some economic factors could affect demand for the Company’s products and services and the Company’s financial condition and operating results.

The following graph shows a five-year comparison of cumulative total shareholder return, calculated on a dividend reinvested basis, and financial statement. We could found that the Apple Inc is a rise trend.

Section 2: Reflective writing

1. Description
Scanning the Apple Annual Report is organised into sections under the headings. I need to write an executive summary about the annual report. There are 21 headings in the first 26 pages of the annual report. For the short executive summary, it is too much to cover all of them. Therefore, I suppose. Those similar headings, we could join them together to make a single new heading. Finally, the left headings we chosen is 8. I would through those headings to complete the draft executive summary.

2. Feelings
I am so interested in the Apple Company. I need to read the Annual Report, and I need to...
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