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Apple's Strategic Plan

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Apple's Strategic Plan
unfairlyApple Inc.
2012
Strategic Management of Technological Innovation Course Project TM583
“Apple’s Strategic Plan”
Linda D. Smith Lindasmith645@gmail.com Instructor: Professor Gorelick
April 15, 2012

* Introduction The company that will be the topic of discussion in my final project paper is Apple Inc. The company was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple Inc. was formerly known as Apple Computer, Inc. until January 9, 2007 when the word “Computer” was removed (Wikepedia The Free Encyclopedia, 2012). Apple is a Fortune 500 company whose headquarters is located in Cupertino, California with over “60,000” employees and generated over 65 billion in revenue (15 Amazing Facts About Apple, 2010). Apple “designs and sells consumer electronics, computer software, and personal computers” (Products: Leading innovation, 2012). The company is best-known for its hardware products which include the Macintosh lines of personal computers, the iPhone, iPad, and the iPod" (15 Amazing Facts About Apple, 2010). Apple Inc. is an American multinational company is traded on the New York Stock Exchange and is one of 100 stocks that make up the NASDAQ and S&P 500. Apple is outperforming all of the other tech stocks and is considered the “sector leader” over companies such as Microsoft, Oracle, Samsung, and Google because of its strategic plan of innovation, excellence and consumer delight (S&P 500, Nasdaq Celebrate a Record-Breaking Quarter, but It’s All About Apple , 2012). The market value for Apple has topped $600 billion because of their outstanding performance in the industry!
Section 1 – Strategy Apple’s deployment strategy for 2013 is to pursue excellence by providing innovative technology products that will delight consumers now and in the future. This deployment strategy supports


Bibliography: Schilling, M. (2009). Strategic Management of Technological Innovation, 3rd Edition. In M. Schilling, Strategic Management of Technological Innovation, 3rd Edition (p The Secret World of Apple Product Development. (2012, April 4). Retrieved April 6, 2012, from Presta: http://blog.presta.com/apple/secret-apple-development/ Wikepedia The Free Encyclopedia. (2012, March 4). Retrieved March 4, 2012, from Apple Inc.: http://en.wikipedia.org/wiki/Apple_Inc. Wikipedia The Free Encyclopedia. (2012, March 04). Retrieved March 04, 2012, from iPad: http://en.wikipedia.org/wiki/IPad
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