Segmentation and Target Market Paper
Segmentation and Target Market
Andrew Daigle
Marketing 571
March - Monday 9, 2015
Dawn Obermoeller
Segmentation and Target Market
The point of being in business is to provide a service or product to a particular consumer base and to produce a profit of the service or product given. In order to accomplish this, companies must be able provides its ' products and services to a particular type or group of consumer that calls for a the need of it. It takes care planning and research in order to produce something that your customer based will embrace and continue to come back for more. It takes, further, skill and effort to advertize your product and service to the right groups of consumers. Apple, Inc. is a prime company to take a look at in terms of the services and products that it provides to its customer base. Apple, Inc. can address the needs and wants of its ' entire customer base within a particular market segment. In today 's business world, there may not be another company out there that is quite like Apple.
Over the last two decades, Apple, Inc. has emerged as the premier, go-to, technology retailer for your all your tech needs. Apple offers a comprehensive portfolio to meets all of your entertainment and productivity needs. From the introduction of the Mac desktop computers to the creation of their I product line, which includes the iPod, iPad, iPhone and the new iWatch. Apple provides laptops, music streaming and cloud services along with audio equipment and printers. The company operates in a space where they can reach most individuals and their needs. Understanding market segmentation is what has along Apple to accomplish all it has. "Market segmentation divides a market into well-defined slices. A market segment consists of a group of customers who share a similar set of needs and wants" (Kotler & Keller, 2011, p. 214). They have created easy to use products to help even the busiest student or business person throughout their work day. They have
Andrew Daigle
Marketing 571
March - Monday 9, 2015
Dawn Obermoeller
Segmentation and Target Market
The point of being in business is to provide a service or product to a particular consumer base and to produce a profit of the service or product given. In order to accomplish this, companies must be able provides its ' products and services to a particular type or group of consumer that calls for a the need of it. It takes care planning and research in order to produce something that your customer based will embrace and continue to come back for more. It takes, further, skill and effort to advertize your product and service to the right groups of consumers. Apple, Inc. is a prime company to take a look at in terms of the services and products that it provides to its customer base. Apple, Inc. can address the needs and wants of its ' entire customer base within a particular market segment. In today 's business world, there may not be another company out there that is quite like Apple.
Over the last two decades, Apple, Inc. has emerged as the premier, go-to, technology retailer for your all your tech needs. Apple offers a comprehensive portfolio to meets all of your entertainment and productivity needs. From the introduction of the Mac desktop computers to the creation of their I product line, which includes the iPod, iPad, iPhone and the new iWatch. Apple provides laptops, music streaming and cloud services along with audio equipment and printers. The company operates in a space where they can reach most individuals and their needs. Understanding market segmentation is what has along Apple to accomplish all it has. "Market segmentation divides a market into well-defined slices. A market segment consists of a group of customers who share a similar set of needs and wants" (Kotler & Keller, 2011, p. 214). They have created easy to use products to help even the busiest student or business person throughout their work day. They have
References: Apple, Inc.. (n.d.). First Weekend iPhone Sales Top 10 Million, Set New Record. Retrieved from http://www.apple.com/pr/library/2014/09/22First-Weekend-iPhone-Sales-Top-10-Million-Set-New-Record.html Apple 's Secret Employee Training Manual Reinvents Customer Service in Seven Ways. (n.d.). Retrieved from http://www.forbes.com/sites/carminegallo/2012/08/30/apples-secret-employee-training-manual-reinvents-customer-service-in-seven-ways/ By the Numbers: iPhone vs. Andriod. (n.d.). Retrieved from https://www.yahoo.com/tech/by-the-numbers-iphone-vs-android-97842025474.html Environmental Responsibility. (2015). Retrieved from http://www.apple.com/environment/ Half of U.S. homes own Apple Products. (2012). Retrieved from http://usatoday30.usatoday.com/tech/news/story/2012-03-28/cnbc-survey-apple-products-us-homes/53827254/1 Kotler, P., & Keller, K. L. (2011). Marketing Management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. The Statistics Portal. (n.). Number of Apple Stores Worldwide from 2005-2014. Retrieved from http://www.statista.com/statistics/273480/number-of-apple-stores-worldwide-since-2005/