1. The nine components of the mission statement serve as a guideline to help showcase a company’s purpose. Not all companies adhere to these nine elements, but instead choose to custom tailor their mission statements to sum up the company’s intentions. For a company like Apple it may not be important to elaborate on its concern for its employees or to thoroughly outline its customers and targeted market. Apple is a trendy technology company which prides its self in providing easy to use electronics and efficiently run software systems. Because of this it is most important for Apple’s mission statement to focus on components like company philosophy, self concepts, and current technologies. These aspects of Apple are what make it popular and successful today.
2. Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store. http://www.apple.com/investor/
3. Apple’s mission statement only includes descriptions of products and services and past and present technologies.
4. The mission statement from Apple is somewhat unconventional. It’s more of a brief history rather than a summery of the corporations overall purpose. It does however paint a picture of where Apple came from, how far it has come, and where it’s continuing to go. But for such a popular company it may be beneficial divulge into points like its self purpose and their concern for public image. At the least some other than a list of products they have created to bring a little personality to the statement.
5. In the 1970s Apple revolutionized the personal computer...