Appeals of Advertisements

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Appeals of Advertisements

We have seen it on billboards, in magazines, on the radio, and even on television. Everything under the sun is either advertised or broadcasted everyday in an attempt to catch our attention and for the hopes that we might be interested in the product. What a lot of people don’t realize is that the advertisements have a very important purpose and withhold more detail for the sense of our appeal and what we truly desire, including such things as emotional appeal or even the need to achieve and countless other appeals. In the article, “Advertising’s Fifteen Basic Appeals” by Jib Fowles, he shows the fifteen appeals that are keen to our senses and how the articles of advertisements catch our attention so much and somewhat manipulate us to where we are somewhat mesmerized by their product and catch us in to the thought of needing that product. Things such as food, alcoholic beverages, or even electronics they would like us to purchase that will “supposedly” improve our lives. Magazines are filled with advertisements such as the magazine the Rolling Stones which is a very famous magazine that has been around for a long time. Advertisements are more than just those annoying commercials or pages you just flip past to get to the good stuff; they are what actually gets us in to buying things that we posses on a daily basis.

In the Rolling Stone magazine, it has a big and various collections of advertisements throughout the entire magazine. Most are very bold and show some kind of appeal that is an attempt to catch our attention and take in the product in a chance of purchasing it as well. One of the advertisements is for Bud Light Platinum and it takes up two pages within the magazine. It shows two pictures of the bottled beverage and makes it seems as if it is cold and tasty. The two appeals that appear in the article are for the need of domination and the physiological need for the drink. It shows domination because of its bold and manly appeal it gives off. One example which supports my evidence is the quote of Jib Fowels explaining what advertisements do to the viewer. He states, “By giving form to people's deep-lying desires and picturing states of being that individuals privately yearns for, advertisers have the best chance of arresting attention and affecting communication. And that is the immediate goal of advertising: to tug at our psychological shirts sleeves and slow us down long enough for a word or two about whatever is being sold.” (Jib Fowles) This really gets down to the truth of what the advertisements purpose is, to get the audience to respond and be interested in what the producer is trying to sell. The advertisement is more for persons that are 21 and older and appeal to the sense of desiring the product to consume. Another advertisement that is within the pages is for another alcoholic beverage called Stella Artois and shows a delectable glass of the beverage in hopes that the beverage is appealing to the reader of the magazine. It catches the appeals of affiliation and attention. The last advertisement that catches the same appeals as the other two and is for Belvedere Vodka and it shows people having fun and enjoying themselves because of the vodka product and wants to show that if people purchase this product, they will be able to have as much fun as the people in the picture. From the appeals of domination and the physiological need for the drink, it is a never ending battle in the advertisements for beverages.

Another part of advertisements is the need and sense of the particular product and purchasing the product because of the many wonderful things it has to offer as well for the consumer. One of the advertisements is an ad for Pennzoil motor oil. It shows a jeep and famous country singer, Tim McGraw holding a bottle of the Pennzoil. Within Jib Fowels article, he gives a great description of what the need to escape in advertisements is and...
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