Analysis Of Stanley Milgram's The Perils Of Obedience

For years there has been a debate on whether human beings are good or bad, there is no right or wrong answer to this. We have learned these two meanings through different reinforcements taught to us by our peers around us. People of different places and eras have conducted experiments and surveys trying to prove both sides. Some experiments have made the news and showed us just how mad people can become, others are now used to tap into our minds and get our attention. The way we as living individuals interact with one another raises these wonders of the question are humans good or bad. Human’s are neither of these two traits, we are people who learn these characteristics in different ways throughout our lifetime.
From birth we are raised in
In this experiment explores the idea that obedience is as basic an element in the structure of social life as one can point to. We as human beings are prone to obey, it is in our nature rooted from our ancestors; we obey to fit in and stay in the social trends. Milgram’s experiment was simple, it would test how much pain an ordinary citizen would inflict on another person simply because he was ordered to by an experimental scientist. Two people would come into a psychology lab and take part in a study of memory and learning, one was designated “teacher’ and the the other “learner.” The teacher would ask a few questions and if the learner failed to answer hey would receive a shock, show just how much pain the teacher would be causing they the same level of shock the student would
In “Advertising's Fifteen Basic Appeals” by Jib Fowles, Fowles explains that we not only act in good and bad ways, but we react to things that affect us emotionally, sometimes even to those things locked away in our subconsciousness. We have fifteen basical appeals: the need for sex, the need for affiliation, the need to nurture, the need for guidance, the need to aggress, the need to achieve, the need to dominate, the need for prominence, the need for attention, the need for autonomy, the need to escape, the need to feel safe, the need for aesthetic sensations, The need to satisfy curiosity, and physiological needs: food, drink, sleep, etc. These basic appeals are highly exploited by the media, especially