Analysis of the General Tablet Industry, Its History, Growth, Development and Current Status

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TO: Mr. Marinelli

FROM: Drew Smith DJH

SUBJECT: Analysis of the general tablet industry, including its history, growth, development and current status.
DATE: 11/8/2012

This report will provide information about the history of the personal tablet computer industry, dating back to almost twenty years ago. Older tablet models from the 1990’s will be analyzed and compared to the newer, current tablets that have had much more success with improved technology as well as sales.

I will focus on the most popular tablets that could not find an industry in the early 1990’s, and I will focus on analyzing Apple’s most obvious competitors that have success with tablet computers, such as Samsung and Amazon. I will search the internet for as many sources necessary to summarize specific tablets. Presented will be failures and successes of different models and the reasons for each. Success will be evident from the sales numbers of certain tablets.

This report will hopefully provide necessary facts and evidence that can contribute to the group report focused on providing a new marketing strategy for Apple’s iPad.

Analysis of the Tablet Industry: History, Growth, and Current Success

Prepared for

Mr. Marinelli

WRD 203 Instructor

University of Kentucky

1314 Patterson Office Tower

Lexington, KY 40506

Prepared by

Drew Smtih

125 Hagerman Court

Lexington, KY 40806

8 November 2012

Table of Contents
Page
INTRODUCTION…………………………………………………………………………….….1
THE BEGINNING…………………………………………………………………………….…1
Original Newton MessagePad…………………………………………………………….2
Zenith CruisePad………………………………………………………………………......2
Compaq Tablet………………………………………………………………………….2-3
THE CURRENT STATE OF THE TABLET INDUSTRY………………………………………3
Apple, Inc. Presents the iPad……………………………………………………………3-4
Samsung Galaxy Tablet…………………………………………………………………..4
The Amazon Kindle………………………………………………………………….…4-5
CONCLUSION………………………………………………………………………………...5-6
WORKS CITED………………………………………………………………………………..7-8
List of Illustrations
FIGURE 1: Tablet Unit Sales…………………………………………………………………….5
FIGURE 2: Various Prices of Tablets……………………………………………………………6

Introduction

Tablet computers have been a hot commodity in recent years. From kindles to iPads, the luxery of having a portable computer can be very convenient to a lot of people. The attempts to create and market a successful tablet computer have gone back a few decades, including attempts by Apple. This report will focus on the history of tablet models, its growth as the years have gone by, and reasons for current success.

The main goal of this research of the tablet industry is to gather information about the history, growth and success of the product. This analysis will be useful in coming up with a new market strategy for Apple. Providing that millions of consumers are interested in the iPad, much of this information should interest many people that enjoy using a portable personal computer for personal use, business use, music and much more.

There have been many attempts in creating a successful tablet that people want to buy and use every day, and recently the most successful, ground breaking products have risen. Some of the earliest devices were unsuccessful, with handwriting technology that labeled them as a failure. Some others just lacked the technology that would make devices like the iPad a revolutionary product.

The following report will include some of the earliest tablets models, their features, failures, and prices. Sales numbers will be included along with size dimensions. After the conclusion of the first, less successful models, the report will focus on the more recent, innovative tablet computers that millions of people around the world are interested in.

The Beginning

I will begin my analysis of the tablet industry, not just with Apple, but also with other companies that made their attempts at a quality...
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