Analysis of Pret a Manger
1.0 INTRODUCTION
Prêt A Manger is Britain’s most environmentally friendly food supplier and specializes in fresh sandwiches and drinks containing no chemicals.
This report will be taking a look at internal and external factors the company positively and negatively. The report will include what they do well and not so well? What issues are affecting the company at present and in the future?
In order to assess the company and possible future strategies it is necessary to conduct a SWOT analysis and PESTEL analysis.
What is SWOT and PESTEL analysis? SWOT analysis is the strategic planning method used to the strength, weaknesses, opportunities and threats in a business. And on the other hand PESTEL analysis stands for political, economic, social, technological, environment and legal analysis and describe a framework of macro environmental used in the environmental scanning component of strategic management.
2.0 SWOT ANALYSIS
2.1. STRENGTHS * Prêt A Manger is Britain’s most environmentally friendly food supplier with Waitrose. This gives them an edge over their competitors, because people now care a lot about their health. * Prêt A Manger has extremely strong brand name and brand image in the United Kingdom. This means the company can operate in other countries with the right strategy in place. * Prêt A Manger invests a lot on it staff and the quality of its food. This help keeps the standard and quality of their products, and make their customers to be loyal. * Pret A Manger shops are located at strategic position around the world, especially positions where the population is dense and consist of office workers and affluent people. * Pret A Manger does not franchise. This keeps their strong brand and quality of services provided by the company.
2.2. WEAKNESSES * Prêt A Manger does not engage in mass media or direct marketing. This surely has an effect on the company according to my small research, a lot of children, ages 25 below and
Prêt A Manger is Britain’s most environmentally friendly food supplier and specializes in fresh sandwiches and drinks containing no chemicals.
This report will be taking a look at internal and external factors the company positively and negatively. The report will include what they do well and not so well? What issues are affecting the company at present and in the future?
In order to assess the company and possible future strategies it is necessary to conduct a SWOT analysis and PESTEL analysis.
What is SWOT and PESTEL analysis? SWOT analysis is the strategic planning method used to the strength, weaknesses, opportunities and threats in a business. And on the other hand PESTEL analysis stands for political, economic, social, technological, environment and legal analysis and describe a framework of macro environmental used in the environmental scanning component of strategic management.
2.0 SWOT ANALYSIS
2.1. STRENGTHS * Prêt A Manger is Britain’s most environmentally friendly food supplier with Waitrose. This gives them an edge over their competitors, because people now care a lot about their health. * Prêt A Manger has extremely strong brand name and brand image in the United Kingdom. This means the company can operate in other countries with the right strategy in place. * Prêt A Manger invests a lot on it staff and the quality of its food. This help keeps the standard and quality of their products, and make their customers to be loyal. * Pret A Manger shops are located at strategic position around the world, especially positions where the population is dense and consist of office workers and affluent people. * Pret A Manger does not franchise. This keeps their strong brand and quality of services provided by the company.
2.2. WEAKNESSES * Prêt A Manger does not engage in mass media or direct marketing. This surely has an effect on the company according to my small research, a lot of children, ages 25 below and
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