Art is a form of expression that dates back to the beginning of time. Since then it has evolved and changed to adapt to modern times. Whether that be through a shift in style, in medium, or technology. Graphic design, contrary to popular belief, actually began in 1922, to define graphic art across time. Since the introduction of the modern computer and graphic design software, it has evolved into an n art style that is present everywhere in the modern world. Graphic design has many different styles just as normal art does, ranging from the minimalism of Apple, to the typographic nature of many modern advertisements. Graphic design isn’t just a form of art anymore, but it rather is a medium through which much of our life is defined. To understand the concept of graphic design, you must first analyze graphic design in the modern world, the techniques used, and finally the different mediums available to achieve high quality art. GRAPHIC DESIGN IN THE MODERN WORLD
In 1976 Ronald Wayne designed the very first Apple Computer Co. logo. This logo depicted Isaac Newtown sitting under a tree to reflect the revolutionary nature of this. However, Wayne’s design wasn’t appreciated by many, and thus did not gain much popularity. In less than a year, Steve Jobs commissioned Rob Janoff, one of the most famous graphic designers ever, to design the new Apple logo, a rainbow silhouette of an apple. This reflected the idealistic nature of the computers and also showed the powerful aspect that the computers hold with the ability to process so many different colors. In 1998 however, the Apple logo changed its colorful nature to a monochromatic look reflecting the modern nature of the world, not to mention the contrast between the color schemes of the gray computers with monochrome logos. (Davis “Evolution and History of the Apple Logo”)
Graphic design has not just revolutionized logo design, but has also revolutionized other aspects of life, such as infamous cartoons. Before the inception of modern graphic design, cartoon artists have to hand draw their cartoons, and often resulted in many mistakes and rough looking images. With the inception of graphic design, cartoon art has shifted from being simple and childish, to being extravagant and mature. The TV shows Avatar the Last Airbender is one of the key examples of this. The art on this reflects many aspects of our own history. Such as East-Asian, Inuit, Indian and south-American cultures. The show has won many awards, many of them being for the concentration on art and the superior quality of it (DiMartino “Avatar the Last Airbender: The Art of the Animated series”)
Before modern graphic design, artists often worked for wealthy businesses and could not afford to work on their own. Walt Disney founded The Walt Disney Company under this premise, and hired many artists to work for him. Now the Walt Disney Company is one of the biggest and most well-known companies in the world, and the shift from old styles of art to modern graphic design has changed it completely. Now movies and TV shows can be produced in a matter of days with the proper team, rather than in the olden ages where it took many months if not years to produce the art for a movie. TECHNIQUES
This modern graphic design, like any other art styles holds a battery of techniques associated with it, as these techniques provide methods to convey the idea, or message. One of the simplest techniques that can be used is the simple modification of contrast. High contrast lines make it easier for the read to determine the difference between different sections of the page. Joost de Valk, the graphic artist behind yoast.com, uses this technique quite extensively as seen on their homepage (yoast.com). Other sites such as wordpress.com also use this technique, most famously in their “download” button, to make the deep orange button stand out amongst the calm palette of blues and grays. Through the usage...