Ray Parslow is a famous graphic designer and he loves his work. Ray enjoys working with a talented team who create designs for many different clients from large organisations, corporations and government departments, through to small businesses and charities. His work includes anything from designing business cards, logos, signage, posters, brochures or annual reports through to large-scale environmental graphics such as the Fox Studios’ site. A wide mix of interesting projects keeps his job exciting and challenging. Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography. From humble things like gum wrappers to huge things like billboards to the T-shirt you're wearing, graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure. Ray Parslow is one of those people. He works with drawn, painted, photographed, computer-generated images (pictures), but he also designs the letterforms that make up various typefaces found in movie credits and TV ads; in books, magazines, and menus; and even on computer screens. He also creates, chooses, and organizes these elements-typography, images, and the so-called “white space” around them-to communicate a message. Graphic design is a part of his daily life. Ray first became interested in design at high school. He always loved art and studied painting, drawing and sculpture at school. He wanted a career that would be creative but realised early on that being an artist might be a difficult area to make a living.
Ray aged 13..
Ray grew up in a small town in New Zealand. When he finished high school he didn’t feel that he was ready to pursue further study. He decided to work for a while before deciding on a career or area of further study. For a while he was a...
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