Analysis Of Ciro Quoio

For my internship, I am working at a company named Quoio. Ciro Quoio started the business in 2013 and is he is the sole proprietor. Ciro designs and produces leather goods for men and women using the best Tuscan vegetable tanned cow and bull leather. He acquires his leather from a well-known Leather Consortium in Tuscany and his goal is to create unique and inimitable products for his customers. Ciro makes wallets, belts, bracelets, rings, bags, phone sleeves, and coin/card holders. The storefront is located in Florence, but Ciro also utilizes a store website, Etsy, Tictail, Facebook, Instagram, and Twitter to sell and promote his products. After my first couple of weeks working with Ciro, I have learned how labor intensive it is to make his products and that each item requires several hours of his time. He has also explained his main revenue sources. The majority of Quoio’s sales originate in the storefront, followed by sales from his website, and Etsy. Ciro is primarily looking for ways to grow
In addition, when I compared his items to other leather products online, his products were significantly more expensive. But, after learning about the process and the high quality leather he uses, I now understand his pricing. One of the biggest challenges I see for growing Ciro’s online sales is getting potential customers to appreciate the labor involved and the quality of the leather. With my Stella & Dot sales, I am comfortable working with websites and social media platforms to sell products, but communicating why my items are priced as they are is something I have not had to do before. Stella & Dot is a very well-known company which is the opposite of Quoio. Ciro’s target market is very small, so I need to figure out a way to reach this market, generate awareness about Quoio, and explain why Quoio has unique