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JHT2 Task 1

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JHT2 Task 1
Heather Taylor
Company D (Daily Durable Shoes)
7/30/2015

Task 1 Part A
Scorecard

Income Statement

Balance Sheet

Task 1 B
Daily Durable Shoes uses a broad differentiation strategy. This particular strategy is concentrated on a more broad section of the complete market. Daily Durable serves a market that is defined by upscale people who enjoy fancy but durable shoes. Daily durable has made the company known for training efforts and meeting customer’s needs with free shipping to anywhere in 1 week or less. Daily Durable shoes is also known for the quality of their shoes using green materials and recycled boxes. By allowing free shipping with a one week delivery time, made competing for delivery and shipping difficult. Daily durable shoes holds a competitive advantage and financial success by offering free shipping in 1 week with competitive market prices. Customers also buy more from Daily Durable because we use recycled and green products to keep from harming the environment with pollution and wastes. Daily Durable focused on corporate social responsibility with ethics training for all employees, energy efficient initiatives, workforce diversity programs, as well as donated 10% of their profits to charity. When customers see the organization cares about their employees as well as the community, the company is rewarded with more customers purchasing shoes. Broad differentiation was used so that Daily Durable could focus on social responsibility while having a higher price for better quality shoes. Daily durable market is large enough to offer many different styles of shoes and expand upon growth in the future.

B1. The effectiveness of my strategy, I believe worked out exactly how it was planned to focus on corporate social responsibility and offer high quality shoes in several markets. I was able to offer a higher prices for shoes due to customers wanting better quality. My market share fluctuated by was higher during a
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