An Analysis of Google's Internal Management and Its Possible Application to Other Industries.

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An analysis of Google's internal management and its possible application to other industries.

Tutor: Forss Geoff
Student: Meng-Shen Chung

Contents
Abstract...........................................................................................................02 List of figures...................................................................................................03 1. Introduction.................................................................................................04 2. Literature Review........................................................................................06 2.1 Work environment……..........................................................................06 2.2 Welfare system......................................................................................06 2.3 Company culture...................................................................................07 3. Methodology……………………………………...........................................08 4. Analysis and results.....................................................................................09 5. Conclusion..................................................................................................15 6. References..................................................................................................16

Abstract
Google is a company which is well known for providing a unique work environment, welfare system and flat structure for employees. It has also been awarded "The best company for work" many times. We are going to do the research on their internal management, and then define their key factors of success; moreover applying Google's management to different industry.

Keywords: Google, internal management, welfare system, work environment, different industry.

List of figures
˙Figure 1: SWOT analysis...............................................................................08 ˙Figure 2: SWOT analysis of Google's internal management.........................09 ˙Figure 3: SWOT analysis of Google's internal management is applied on different industry (Manufacture)...................................12

1. Introduction
In a company, the internal management is the most important factor. In addition, if a company has a good internal management, employees will not only enhance their effectiveness but also keep those employees with good performance to stay in the company and reduce errors. Consequently, my topic is to investigate how the internal management encourages employees to be creative and effective. I am going to do the research on Google, which is a well-known search engine. Google's internal management is also well known to the whole world for its work environment, welfare system and company culture. I have chosen this topic for my research report, on the one hand, I want to be a successful leader and I am going to study business management for my master degree. On the other hand, my father and his friends are all successful businessmen, who always teach me some practical and professional knowledge about management and share their personal experiences to me. Furthermore, they once suggested me studying business management, which may be useful in the future, for the reason that if you want to organize a company profitably and prosperously, you must master in good management skills. As a result, I am Interested in business management. I strongly believe that a good management method could affect the whole enterprise. Every year, Fortune Magazine sorts out a list, named "Fortune 100 Best Companies to Work for". In preparing the list, the magazine relies on two criteria: the culture and the policies of each company as well as the opinions of the company's own employees. Google has topped the Fortune's list for many times. It can be proven that Google's...
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