Preview

American Apparel's Advertising

Satisfactory Essays
Open Document
Open Document
119 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
American Apparel's Advertising
Going back to the brand image, American Apparel never specifies whom they are trying to target, because they have a range of choices in their company in order to please all age groups. According to the inspected sources, the brand is different due to its Canadian heritage, which suggests it cares on a traditional level; unfortunately it perceives the wrong message of males and females in society through provocative interactive advertisements. American Apparel has been involved in everything; from tradition, to design, to pop culture, which greatly indicates that it has succeeded to get just about every industries attention. However it is unfortunate that so many have paid attention and acknowledged the brand’s advertisement messages from the
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Headscarf Case Study Religion
    • 342 Words
    • 2 Pages

    Headscarf Case Study Religion

    Abercrombie & Fitch’s goal is simply to ensure their identity is not weakened or devalued by the “Look” of their employees.…

    • 342 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    American Eagle Outfitters Advertisement Analysis
    • 579 Words
    • 3 Pages

    American Eagle Outfitters Advertisement Analysis

    American Eagle Outfitters April Fool’s joke did not have people laughing. It ignited hate-tweets, and boycotting of the company.…

    • 579 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Target
    • 6490 Words
    • 26 Pages

    Target

    We have gathered and prepared for you a valuable analysis of Target’s current marketing strategy, and the weaknesses and opportunities available with it. Throughout this report, you will see that the extensive research we have conducted points to an immense opportunity for Target to seize upon in men’s apparel. We are excited to reveal a new marketing approach towards males via television advertisements that has the potential to greatly increase overall profitability.…

    • 6490 Words
    • 26 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    J. Crew Company Analysis

    • 3233 Words
    • 93 Pages

    J. Crew Company Analysis

    J.Crew is a very successful brand that reaches out to young business professionals; however J.Crew, specifically at Stonestown mall, is having difficulty reaching out to the college students at San Francisco State University. J.Crew believes the students at SFSU are a smart target to reach, considering the University is located right next to the Stonestown mall. Although J.Crew believes the college students are smart target to reach, many students are unaware of the student discount they offer. Looking over J.Crew’s past marketing campaigns, they have used older looking models. When doing our research, we noticed that J.Crew’s top competitors: GAP (Banana Republic), and BCBG use younger, college age range, type of models. With this is mind, we feel that the best advertising campaign is to follow their competitors and choose younger looking models, in order to reach out to the college market. J.Crew’s competitors use fun advertising methods to reach out to a younger market. We noticed in all of GAP holiday commercials, the young models are jumping around having a good time. We get a sense of fun and playful energy from the commercial, which could draw in college students. Gap also gives off a feel of comfort, casual and trendy style in clothing for the everyday college wear. We feel that if J.Crew starts advertising with younger looking models emphasizing on basic wear of a typical college student, J.Crew may have better success at reaching out to the SFSU students.…

    • 3233 Words
    • 93 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Under Armour: Nike And Lululemon's Advertising Campaign
    • 102 Words
    • 1 Page

    Under Armour: Nike And Lululemon's Advertising Campaign

    As a high-end and professional sportswear and sports equipment brand which was established in 1996, Under Armour has been favoured by American athletes and consumers. Although Under Armour is a household brand in the United States, it was losing the vast majority of female consumers because of its emphasis on masculinity in the previous advertising campaign. Under Armour was facing a double challenge in the promoting of there women's sportswear, which brought by the traditional sports brands being represented by Nike and Adidas, and fashion sportswear brands such as Victoria’s secret and Lululemon. In this case, Under Armour need to…

    • 102 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Mycalvins Controversy
    • 310 Words
    • 2 Pages

    Mycalvins Controversy

    Calvin Klein may have grown to become a very successful brand economically, but its emotional impact and the controversy that arise from the brand’s advertisements have awoken and sparked the discontent and indignation of many women and essentially, a great number of consumers. The advertisements have been open to the interpretation of many viewers, whether it be the sexual content of the women in the images, the comparisons between the male and female actions in the #MyCalvins campaign, and the overall effect of these campaigns along with the transcendent view of women over time in advertisements as inferior to men. The way the audience interprets the advertisement may vary and depends greatly on the pragmatics of the ad. But, the continual production of these advertisements are not only intended to sell the product, in fact they are trying to follow a trend, and to engage in different principles of seeing the world and us humans.…

    • 310 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Propaganda: Advertising and Designer Brand Clothes
    • 604 Words
    • 3 Pages

    Propaganda: Advertising and Designer Brand Clothes

    Write an essay in which you analyze the effects of propaganda on today's society. You may want to discuss how propaganda sways public opinion. You would want to use specific examples of propaganda and discuss in detail how your example specifically is used to sway public opinion.…

    • 604 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Polo Ralph Lauren Advertising
    • 522 Words
    • 3 Pages

    Polo Ralph Lauren Advertising

    I found an Ralph Lauren black label ad on the GQ magazine of the October issue, my perception of this image is that Ralph Lauren who also is the retailer wants to focus on their custom made leather jacket. The diversification Black Label is one of Ralph Laurens custom made lines along with purple label. This ad feels good and appealing even if it is very simple, Ralph Lauren black label always use this model and the same layout for their ads. Ralph Lauren is known for not only selling garments but also a lifestyle and that’s is exactly what this image shows, a confident guy wearing this amazing leather jacket with some dress pants. The ad is for the fall collection, which matches with the colors of the garments.…

    • 522 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Like A Girl Commercial Analysis
    • 1162 Words
    • 5 Pages

    Like A Girl Commercial Analysis

    The commercial aims at a more general audience because everyone can read on stereotypes and participate in stereotyping- even women whom the commercial is trying to defend. To narrow down an audience who would be mostly affected would be to look at those who use…

    • 1162 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Wrangler Jeans Advertisement Analysis
    • 1092 Words
    • 5 Pages

    Wrangler Jeans Advertisement Analysis

    From construction workers to high fashion models, jeans are or have been worn by practically every person that you may come across today in life. To match these people’s needs there is a plethora of ways in which jeans are styled and shaped. This variety is good for a person who has an assortment of styles and looks, but is not really good for your “average Joe” who is just looking for a pair that is comfortable, durable and suits them in a way that complements them. So with this notion where will this “average joe” find his pair of jeans? Well in today's day and age the the internet would be the first place to go, but why not just settle for a good ol’ magazine advertisement? Specifically speaking a Wrangler advertisement, which boldly states, “Nothing Beats Wrangler Comfort”, their two celebrity endorsements, along with the comparison of “other jeans” with their jeans. I believe that Wrangler successfully advertised their jeans in such a way that is easy to decipher, gets straight to the point, being plain and simple simple, while still attracting attention to itself.…

    • 1092 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Advertising Critique on "Krave" snack bar
    • 939 Words
    • 3 Pages

    Advertising Critique on "Krave" snack bar

    The context and environment of this ad is very crucial in understanding the intended target audience. The placement in an upscale, health and lifestyle magazine considerably narrows the target audience. According to Rodale Press, publishers of the Men's health, the target audience is of the magazine is "upscale young men, guys who are in their 30s, married or single, living an urban lifestyle and very conscious about their looks and health." Based on this definition, we can be clear that the ad is targeting upscale, health conscious men in their late 20's through mid 40's.…

    • 939 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Advertising Campaign - Essay
    • 573 Words
    • 3 Pages

    Advertising Campaign - Essay

    Abercrombie & Fitch is a retail clothing store geared towards young Americans from the ages of 16-24 years old that some would refer to as preppy or cheeky. Their customers care about shallow things such as their outer appearance as well as being worried about deeper topics such as being environmentally conscious. Their customers are thin-average in weight. People that shop at Abercrombie & Fitch have more of a disposable income than the average person and are looking to pay slightly more for the A & F name. Abercrombie & Fitch have a children’s line mostly because the 7 year olds of the household wanting to be just like their 16 year old sister. A&F advertising campaigns consist of mostly print ads, mixed in with social media internet sites, ensuring that their name or logo is visible on almost all clothing items sold, and pumping men’s cologne into their HVAC system so that the smell entices the youngsters to come in to their store. In 2003, A & F received some grief from the near naked prints in their “magalog” (www.seattlepi.com, 2003). The print ads feature very attractive male & female models depicting a body image that very few people can achieve.…

    • 573 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Advertising Essay
    • 1241 Words
    • 5 Pages

    Advertising Essay

    Ever flip through a men's magazine such as Gentlemen's Quarterly or Maxim and wonder if their advertisements are the same as a women's fashion magazine? Do their ads focus on health, fashion and beauty as much as a women's magazine? The ads today relate to every type of man whether you are a family man, a playboy, gentlemen, an average Joe, a playful youth, a metro sexual or a man's man such as the cowboy. Many men have never been exposed to more than the basic clothing and grooming products. The trick is to let them know the new genre of products is beneficial to their image. This can be done through targeted informational ads in magazines, television ads during sports events, newsletters, magazine editorials, and online web sites for products. By placing an importance on physical appearance, advertisers today have molded the standard American male into the "Urban Cowboy". Advertisers today use many modes to attract and keep the male audience. Selling products to males that are normally associated to women, advertisers today use masculine symbols, language and imagery, and sex to sell their products.…

    • 1241 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    American Apparel Analysis
    • 292 Words
    • 2 Pages

    American Apparel Analysis

    American Apparel have a cult status worldwide for sexy, guilt free clothing which wont fall apart or cost a bomb.…

    • 292 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Analysis Of The Mini Cooper Company
    • 1634 Words
    • 7 Pages

    Analysis Of The Mini Cooper Company

    The Mini Cooper Company once raised a question: if Mini is not a car, what will it be? Although the brand didn’t know what kind of answer it would receive, the question caught consumers’ eyes and the replies helped the company to identify and satisfy customer demand. Apparently, marketing circumstance is complex and consumer psychology is hard to touch. Thus brand managers take great time and effort to resonate consumers, so as to promote consumption. For example, displaying advertisements on TV shows is considered as a quick-response marketing tool. While TV commercial serves as a bridge connecting brands to consumers, classifying consumers by gender becomes a prevalent technique used by advertisers to reach targeted consumers and meet their…

    • 1634 Words
    • 7 Pages
    Good Essays
    Read More

Related Topics