Amancio Ortega: an Approach to Process Skills

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AMANCIO ORTEGA: AN
APPROACH TO PROCESS SKILLS

Aritz Mancha Otano
Managerial Work (MNP017FE)
London Metropolitan University

24th of May, 2012
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SUMMARY

The aim of this paper is to show the importance of the process skills. In order to understand better the theory about process skills I have included the example of Amancio Ortega and his mastery managing processes. Amancio Ortega has created several processes in which he has based his success such as design, sourcing and production, distribution and store operations. W e will be able to understand the theory through seeing how Amancio Ortega has performed his own processes.

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INDEX

INTRODUCTION ................................................................................................ 2 PROCESS SKILLS ............................................................................................. 3 INTRODUCING AMANCIO ORTEGA ................................................................ 4 INDITEX PROCESSES ...................................................................................... 5 Design............................................................................................................. 5 Sourcing and production ................................................................................. 6 Distribution ...................................................................................................... 6 Store operations ............................................................................................. 6 INTERNATIONALIZATION................................................................................. 8 CONCLUSION ................................................................................................... 9 REFERENCES ................................................................................................. 10

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INTRODUCTION
In this individual work I will explain a practical example of the Amancio Ortega’s management with the aim of assess their performance using one of the five management drivers, the process skill.
This case will let us to see how theoretical management sk ills can be implemented in real life and the results that it has had in a real situation, in this case, we will be able to see why Amancio Ortega has become one of the most successful entrepreneurs of the world implementing his process skills on his firm, Inditex.

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PROCESS SKILLS
In order to get a better understanding of the practical example I will give a brief explanation of the driver just in order to know what process skills is about and the main key points to identify how the managers must overcome the management of the processes.

“Business process skills represent an understanding of how the business operates, and the ability to predict the impact of a particular decision or action on the rest of the enterprise” (Roth et al. 1995). This definition explain us the main point of the process skills. It is about the man agement of the firm operations, the results of the actions taken to improve the processes of the company and the ability to predict which the results of the actions will be. There are some principles that managers must take into account to perform an effective Process Management.

1. They have to identify improvements of the business process. 2. They must work with their employees in order to convert their ideas in actions.
3. Prioritize improvements. Not always is possible implement all the improvements at the sa me time. For this reason is very important that the managers are able to prioritise between the different options they have to improve their processes.

4. Remove implementations roadblocks helping to the employees to overcome the difficulties to get the best results.
In order to understand the results of the business process management I want to include this quotation of Jeremy Westerman: “Business process management provides organizations the ability to save money, save...
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