Amancio Ortega: an Approach to Process Skills
AMANCIO ORTEGA: AN
APPROACH TO PROCESS SKILLS
Aritz Mancha Otano
Managerial Work (MNP017FE)
London Metropolitan University
24th of May, 2012
1
SUMMARY
The aim of this paper is to show the importance of the process skills. In order to understand better the theory about process skills I have included the example of Amancio Ortega and his mastery managing processes.
Amancio Ortega has created several processes in which he has based his success such as design, sourcing and production, distribution and store operations. W e will be able to understand the theory through seeing how
Amancio Ortega has performed his own processes.
-1-
INDEX
INTRODUCTION ................................................................................................ 2
PROCESS SKILLS ............................................................................................. 3
INTRODUCING AMANCIO ORTEGA ................................................................ 4
INDITEX PROCESSES ...................................................................................... 5
Design............................................................................................................. 5
Sourcing and production ................................................................................. 6
Distribution ...................................................................................................... 6
Store operations ............................................................................................. 6
INTERNATIONALIZATION................................................................................. 8
CONCLUSION ................................................................................................... 9
REFERENCES ................................................................................................. 10
1
INTRODUCTION
In this individual work I will explain a practical example of the Amancio
Ortega’s
APPROACH TO PROCESS SKILLS
Aritz Mancha Otano
Managerial Work (MNP017FE)
London Metropolitan University
24th of May, 2012
1
SUMMARY
The aim of this paper is to show the importance of the process skills. In order to understand better the theory about process skills I have included the example of Amancio Ortega and his mastery managing processes.
Amancio Ortega has created several processes in which he has based his success such as design, sourcing and production, distribution and store operations. W e will be able to understand the theory through seeing how
Amancio Ortega has performed his own processes.
-1-
INDEX
INTRODUCTION ................................................................................................ 2
PROCESS SKILLS ............................................................................................. 3
INTRODUCING AMANCIO ORTEGA ................................................................ 4
INDITEX PROCESSES ...................................................................................... 5
Design............................................................................................................. 5
Sourcing and production ................................................................................. 6
Distribution ...................................................................................................... 6
Store operations ............................................................................................. 6
INTERNATIONALIZATION................................................................................. 8
CONCLUSION ................................................................................................... 9
REFERENCES ................................................................................................. 10
1
INTRODUCTION
In this individual work I will explain a practical example of the Amancio
Ortega’s
References: Ghemawat P., Nueno, J.L. (2003) Zara Moda rápida. IESE Business School. Dutta D. Case study about Zara’s success. Internet (2002).