Alavert Advertising Strategy
1. Question : The tremendous growth in advertising and promotion throughout the world is due to:
Student Answer: a redefining of the term marketing
the growth of the U.S. and global economies
the lack of print and broadcast media in many nations
the tremendous growth in the number of advertising agencies worldwide
2. Question : One of the major tools of direct marketing is ______ advertising, whereby a product is promoted through an ad that encourages the consumer to purchase directly from the manufacturer.
Student Answer: Direct-response
Primary-demand
Business-to-business
Trade
3. Question : One of the primary advantages inherent in the use of publicity …show more content…
Question : There are many different types of medicines for relieving allergy symptoms, and there are several that offer 24-hour relief, but only Alavert comes in a quick-dissolving form that can be easily swallowed without water. The maker of Alavert hopes that the fact that it dissolves and enters the system more quickly than other brands will create a:
Student Answer: Market aggregation
Market segment
Competitive advantage
Market strength
5. Question : A brand's market position refers to its:
Student Answer: Relative market share
Location on store shelves
Image
Distribution intensity
6. Question : Whether a company decides to employ a push or pull strategy is directly influenced by:
Student Answer: the company's relationship with the trade
existing supplies of the firm's products
the amount of money budgeted for marketing research
the company's mission statement
7. Question : The ______ is the major participant in the integrated marketing communications process whose primary function is to provide information or entertainment to an audience.
Student Answer: Client
Advertising agency
Media …show more content…
Question : The print ad for Chevy Ventura vans contains about ten times more copy than other ads in a recent issue of Better Homes & Gardens magazine. Which of the following theories states that this is an appropriate way to shape consumer behavior?
Student Answer: psychoanalytical theory
cognitive theory
reinforcement theory
affective modeling
operant conditioning
34. Question : When Sunkist introduced Almond Accents, a topping for everything from salads to casseroles, the promotional program for the introduction process included a 75-cents-off coupon on one 6 ounce bag and a $1.25-cents off coupon for two 6-ounce bags. In addition, consumers were asked to enter an original recipe using Almond Accents in a contest in which the first prize was a trip for two to the Culinary Institute of America. The use of these promotional tools is a good example of the application of:
Student Answer: classical conditioning theory
shaping procedures
cognitive learning theory
intermittent reinforcement
attitude modification
Student Answer: a redefining of the term marketing
the growth of the U.S. and global economies
the lack of print and broadcast media in many nations
the tremendous growth in the number of advertising agencies worldwide
2. Question : One of the major tools of direct marketing is ______ advertising, whereby a product is promoted through an ad that encourages the consumer to purchase directly from the manufacturer.
Student Answer: Direct-response
Primary-demand
Business-to-business
Trade
3. Question : One of the primary advantages inherent in the use of publicity …show more content…
Question : There are many different types of medicines for relieving allergy symptoms, and there are several that offer 24-hour relief, but only Alavert comes in a quick-dissolving form that can be easily swallowed without water. The maker of Alavert hopes that the fact that it dissolves and enters the system more quickly than other brands will create a:
Student Answer: Market aggregation
Market segment
Competitive advantage
Market strength
5. Question : A brand's market position refers to its:
Student Answer: Relative market share
Location on store shelves
Image
Distribution intensity
6. Question : Whether a company decides to employ a push or pull strategy is directly influenced by:
Student Answer: the company's relationship with the trade
existing supplies of the firm's products
the amount of money budgeted for marketing research
the company's mission statement
7. Question : The ______ is the major participant in the integrated marketing communications process whose primary function is to provide information or entertainment to an audience.
Student Answer: Client
Advertising agency
Media …show more content…
Question : The print ad for Chevy Ventura vans contains about ten times more copy than other ads in a recent issue of Better Homes & Gardens magazine. Which of the following theories states that this is an appropriate way to shape consumer behavior?
Student Answer: psychoanalytical theory
cognitive theory
reinforcement theory
affective modeling
operant conditioning
34. Question : When Sunkist introduced Almond Accents, a topping for everything from salads to casseroles, the promotional program for the introduction process included a 75-cents-off coupon on one 6 ounce bag and a $1.25-cents off coupon for two 6-ounce bags. In addition, consumers were asked to enter an original recipe using Almond Accents in a contest in which the first prize was a trip for two to the Culinary Institute of America. The use of these promotional tools is a good example of the application of:
Student Answer: classical conditioning theory
shaping procedures
cognitive learning theory
intermittent reinforcement
attitude modification