Health Care Marketing Information Matrix Essay Example
Source of Health Information Type of Health-Related Information Marketing Messages How the Consumer May Assess the Accuracy or Reliability of the Marketing Messages
List the information source, such as Internet websites, WebMD, MedLine, or the news media. Type of information provided by the source List at least one marketing message being communicated to the consumer within this information source. List one approach the consumer may use to verify the accuracy of the marketing message.
Example:
Website relating to Zyrtec
McNEIL-PPC, Inc. (n.d.). Zyrtec. In Zyrtec. Retrieved from http://www.zyrtec.com/econsumer/zyrtec/index.view Example:
Information relating to the use of Zyrtec in the treatment of allergies Example:
Zyrtec is a fast-acting allergy medicine that maintains its effect for 24 hours after a single dose. Example:
Use the product to assess whether it works as stated.
Web MD relating to appetite suppressants
http://www.webmd.com/diet/guide/weight-loss-prescription-weight-loss-medicine Information relating to a prescription weight loss drug to treat obesity Appetite suppressants trick the body into believing it is not hungry or that it is full. The best way to ensure if the appetite suppressants are reliable are by purchasing the product and trying the product for a few weeks or months to see if it actually works.
Website relating to Listerine
http://www.listerine.com/products-why-mouth-rinse-at-night Information relating to an antiseptic mouth wash (Listerine) to kill plaque and gingivitis germs. Rinsing with Listerine twice a day cleans your whole mouth and kills plaque and gingivitis for 24 hours Listerine is the only branded anti- microbial mouthwash among OTC rinses to receive the ADA Seal of Acceptance. On the other hand, it has 25 years of research to validate it kills plaque and gingivitis.
Website relating to Infants’ Motrin
http://www.motrin.com/product_links/20?val=overview#
Information relating to
List the information source, such as Internet websites, WebMD, MedLine, or the news media. Type of information provided by the source List at least one marketing message being communicated to the consumer within this information source. List one approach the consumer may use to verify the accuracy of the marketing message.
Example:
Website relating to Zyrtec
McNEIL-PPC, Inc. (n.d.). Zyrtec. In Zyrtec. Retrieved from http://www.zyrtec.com/econsumer/zyrtec/index.view Example:
Information relating to the use of Zyrtec in the treatment of allergies Example:
Zyrtec is a fast-acting allergy medicine that maintains its effect for 24 hours after a single dose. Example:
Use the product to assess whether it works as stated.
Web MD relating to appetite suppressants
http://www.webmd.com/diet/guide/weight-loss-prescription-weight-loss-medicine Information relating to a prescription weight loss drug to treat obesity Appetite suppressants trick the body into believing it is not hungry or that it is full. The best way to ensure if the appetite suppressants are reliable are by purchasing the product and trying the product for a few weeks or months to see if it actually works.
Website relating to Listerine
http://www.listerine.com/products-why-mouth-rinse-at-night Information relating to an antiseptic mouth wash (Listerine) to kill plaque and gingivitis germs. Rinsing with Listerine twice a day cleans your whole mouth and kills plaque and gingivitis for 24 hours Listerine is the only branded anti- microbial mouthwash among OTC rinses to receive the ADA Seal of Acceptance. On the other hand, it has 25 years of research to validate it kills plaque and gingivitis.
Website relating to Infants’ Motrin
http://www.motrin.com/product_links/20?val=overview#
Information relating to