Airtel Repositioning
“Research on Rebranding of Airtel after merging with Zain telecommunication”
Submitted to:- Dr. Niharika Gaan
Submitted by:
Mohd. Rizvan
Priya Singh
Nishant Bindra
Bhojraj Purohit
Chankit Parekh
Vikash Kumar
Declaration
We hearby declare that the project entitled “Rebranding of Airtel After merging with Zain Telecommunication” being submitted to
Dr. Niharika Gaan. This project is orginal peace of work done by us and it has not been publishe or submitted anywhere else.
With regards :
Rizvan,Priya,Nishant,Bhojraj,Chankit,Vikas
Acknowledgement
We express our sincere gratitude towards Dr. Niharika Gaan ma’am who gave us such an opportunity to work and learn through the project work entitled “Rebranding and of Airtel”.
We are extremely grateful to ma’am for giving us opportunity to work on this project and extending full cooperation and sharing her experience to help us to observe the details in right perspective.
We are also grateful to Dr. Anuroopa B. Singh for their support and provided us necessary information as and when required.
Table of content:- DECLARATION ACKNOWLEDGEMENT
CHAPTER 1: LITERATURE REWIES COMPANIES PROFILE CHAPTER-2: RESEARCH METHODOLOGY OBJECTIVE OF THE STUDY TYPES OF RESEARCH TYPES OF DATA COLLECTED
CHAPTER-3: QUESTIONNAIRE RESULT & INTERPRETATION CONCLUSION
Chapter -1
PROBLEM DEFINATION
Problem Definition:-
Customer Perception: The major problem is measuring the consumer perception changed by the rebranding
Customer Purchasing Power:
The consumer purchasing power is changing instantly by the availability of new products in the market so its being dificult to hold the consumer on the same brand.
Research Objectives:-
Primary Objectives: To analyze consumer perception in regard to the changes in branding of the product To anlayze their buying motives and purchasing power affected by rebranding
Secondary
Submitted to:- Dr. Niharika Gaan
Submitted by:
Mohd. Rizvan
Priya Singh
Nishant Bindra
Bhojraj Purohit
Chankit Parekh
Vikash Kumar
Declaration
We hearby declare that the project entitled “Rebranding of Airtel After merging with Zain Telecommunication” being submitted to
Dr. Niharika Gaan. This project is orginal peace of work done by us and it has not been publishe or submitted anywhere else.
With regards :
Rizvan,Priya,Nishant,Bhojraj,Chankit,Vikas
Acknowledgement
We express our sincere gratitude towards Dr. Niharika Gaan ma’am who gave us such an opportunity to work and learn through the project work entitled “Rebranding and of Airtel”.
We are extremely grateful to ma’am for giving us opportunity to work on this project and extending full cooperation and sharing her experience to help us to observe the details in right perspective.
We are also grateful to Dr. Anuroopa B. Singh for their support and provided us necessary information as and when required.
Table of content:- DECLARATION ACKNOWLEDGEMENT
CHAPTER 1: LITERATURE REWIES COMPANIES PROFILE CHAPTER-2: RESEARCH METHODOLOGY OBJECTIVE OF THE STUDY TYPES OF RESEARCH TYPES OF DATA COLLECTED
CHAPTER-3: QUESTIONNAIRE RESULT & INTERPRETATION CONCLUSION
Chapter -1
PROBLEM DEFINATION
Problem Definition:-
Customer Perception: The major problem is measuring the consumer perception changed by the rebranding
Customer Purchasing Power:
The consumer purchasing power is changing instantly by the availability of new products in the market so its being dificult to hold the consumer on the same brand.
Research Objectives:-
Primary Objectives: To analyze consumer perception in regard to the changes in branding of the product To anlayze their buying motives and purchasing power affected by rebranding
Secondary