Airtel Repositioning

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“Research on Rebranding of Airtel after merging with Zain telecommunication”

Submitted to:- Dr. Niharika Gaan

Submitted by:
Mohd. Rizvan
Priya Singh
Nishant Bindra
Bhojraj Purohit
Chankit Parekh
Vikash Kumar

Declaration

We hearby declare that the project entitled “Rebranding of Airtel After merging with Zain Telecommunication” being submitted to Dr. Niharika Gaan. This project is orginal peace of work done by us and it has not been publishe or submitted anywhere else.

With regards :
Rizvan,Priya,Nishant,Bhojraj,Chankit,Vikas

Acknowledgement

We express our sincere gratitude towards Dr. Niharika Gaan ma’am who gave us such an opportunity to work and learn through the project work entitled “Rebranding and of Airtel”.

We are extremely grateful to ma’am for giving us opportunity to work on this project and extending full cooperation and sharing her experience to help us to observe the details in right perspective.

We are also grateful to Dr. Anuroopa B. Singh for their support and provided us necessary information as and when required.

Table of content:-
DECLARATION
ACKNOWLEDGEMENT

CHAPTER 1:
LITERATURE REWIES
COMPANIES PROFILE

CHAPTER-2:
RESEARCH METHODOLOGY
OBJECTIVE OF THE STUDY
TYPES OF RESEARCH
TYPES OF DATA COLLECTED

CHAPTER-3:
QUESTIONNAIRE
RESULT & INTERPRETATION
CONCLUSION

Chapter -1
PROBLEM DEFINATION

Problem Definition:-

Customer Perception:
The major problem is measuring the consumer perception changed by the rebranding

Customer Purchasing Power:
The consumer purchasing power is changing instantly by the availability of new products in the market so its being dificult to hold the consumer on the same brand.

Research Objectives:-

Primary Objectives:
To analyze consumer perception in regard to the changes in branding of the product To anlayze their buying motives and purchasing power affected by rebranding

Secondary Objectives:-
To study the concept of Branding and Re-branding
To study the framework and measure in Re-branding
To study the benefits of Re-branding

RATIONALE OF STUDY

The customer today is getting wise and intelligent. So company has to take a beneficial decision while taking any major step which cna influence their consumer behavoiur and which can leads to customer dis-satisfaction.

The question that arises therefore are How can buyer change their attitude toward product? How can company sincerely fulfill the customer needs?

Chapter 2
LITERTURE REVIEW

Rebranding:-

Rebranding is the creation of a new name, term, symbol, design or a combination of them for an established brand with the intention of developing a differentiated (new) position in the mind of stakeholders and competitors. Far from just a change of visual identity, rebranding should be part of an overall brand strategy for a product or service. This may involve radical changes to the brand's logo, brand name, image, marketing strategy, and advertising themes. These changes are typically aimed at the repositioning of the brand/company, sometimes in an attempt to distance itself from certain negative connotations of the previous branding, or to move the brand upmarket. However the main reason for a re-brand is to communicate a new message for a company, something that has evolved, or the new board of directors wish to communicate.

Rebranding can be applied to new products, mature products, or even products still in development

Product rebranding:-As for product offerings, when they are marketed separately to several target markets this is called market segmentation. When part of a market segmentation strategy involves offering significantly different products in each market, this is called product differentiation. This market segmentation/product differentiation process can be thought of as a form of rebranding. What distinguishes it from other forms of rebranding is...
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