African American Research Paper

AFRICAN AMERICAN
Total numbers in the U.S.
8,593,287 total African-Americans in the US
Information (source)
Percent of the total U. S. population
Information (source)
Rate of growth
12.6% African American
Average household size
1. African-American household size:
2. two-person family-3,585,316 or 41.7%
3. three or four-person family- 3,769,736 or 43.9%
4. five-person family or more- 1,238,235 or 14.4%
5. total African-American household size- 8,593,287
Average age of African-Americans:
Males 31 years of age
Females 31 years of age total average age is 33 years of age
% of African-Americans with college degrees
20% of the African-American population have a college degree bachelor’s or higher
Average or median income levels of African-Americans:
Whataburger
2. Ben & Jerry’s
3. Xbox, PlayStation
4. Motown records, death Row records, iTunes
5. Netflix and HULU
Identify specific products which have above average usage for each group due to cultural and ethnic beliefs in the African-American culture average products for each group are:
1. Music and media
2. clothing and fashion
3. video games
4. social media (Facebook, Twitter, and snapchat)
5. food and restaurants
6. any products that promote him African-American generational, social political sensitivities and that show cultural empathy
Information (http://adage.com/article/agency-viewpoint/reaching-gen-african-american-consumers/306661/)
Best media to use to target each group social media and Internet promotion of products
1. Facebook
2. Twitter
3. snap chat
4. AT&T
5. HBO, FX, and iTunes
Information (http://adage.com/article/agency-viewpoint/reaching-gen-african-american-consumers/306661/)
ASIAN AMERICAN
Total numbers in the U.S.: total Asian population 16,501,084
Rate of growth
4.8% of Asian American population growth
Average household size
1. Asian household