Advertising and Promotion of Trispecs

Table of Content No. | Content: | Page: | 1. | My dedication | 2 | 2. | Acknowledgement | 3 | 3. | 1.0 Terms of Reference | 4 | 4. | 2.0 Background of Study | 5 | 4. | 3.0 Findings3.1 Question 1: Differentiate between the characteristics and objectives of FIVE (5) ‘Below the Line Tools’ promotional techniques. | | 5. | 3.2 Question 2: Recommend and explain TWO (2) of the ‘Below the Line Tools’ that are popular in your country and recommend how those could be best for introducing TriSpecs to the individual consumers. | | 7. | 3.3 Question 3: Recommend and explain TWO (2) of the ‘Below the Line Tools’ that could be best used for introducing TriSpecs for the business/trade consumers. | | 8. | 3.4 Question 4: Explain to Tri-Specs, Inc how you could manage a campaign for TriSpecs in Malaysia. Suggest appropriate promotional techniques, which could be integrated into a cost-effective campaign. Present an outline promotional plan for the next three months where Tri-Specs, Inc launches TriSpecs in Malaysia to the business/trade/individual consumers. | | 9. | 3.5 Question 5: Give suitable recommendation to the Tri-Specs, Inc for the launch TriSpecs in Malaysia. | | 10. | 3.6 Question 6: List and explain how you would measure the campaign’s effectiveness. | | 11. | 4.0 Conclusion | | 12. | 5.0 Bibliography | | 13. | 6.0 References | |

DEDICATION
This report is dedicated to my parents and Miss Mahjabin Binti Yusof who have enabled me to stand on my own feet and have guided me in all matters of this report.
May Allah bless them!
Amin.

Assalamualaikum,

Firstly, I would like to express my gratitude and thank to Allah s.w.t. because of His permission, this Advertising and Promotion Assignment 3 regarding to the topic ‘Prepare a promotion plan for Tri-Specs, Inc’ has successfully completed. I would like to take this opportunity to express my highest appreciation and thanks to those concerned.

My thanks and gratitude are