SELECT A SELF SERVICE TECHNOLOGY THAT YOU BELIEVE IS NOT POPULAR WITH THE TRAVELLING PUBLIC AND DESCRIBE WHAT YOU THINK THE ISSUES ARE WITH AND HOW THESE MIGHT BE OVERCOME.
Self Service with Mobile Check-In at the Airport
With lower airfares (Stoller, 2009), airlines must find ways to improve efficiency and lower costs (Falconer, 2008) to remain viable. One such way is to move toward a paperless check-in system by expanding what customers can do from their Internet-enabled mobile phones as part of the industry's continued emphasis on self-service. (Brockman, 2009)
All airlines must be Bar Coded Boarding Pass (BCBP) capable by the end of 2008, and by the end of 2010 all boarding passes must be BCBP. When the 2010 deadline is reached, BCBP usage will result in an annual $800 million saving to airlines. (Falconer, 2008)
It is reported in the July’s copy of International Air Transportation Association (IATA) newsletter that they have met their 2009 Board target for July 2009. The BCBP team is now focusing on the 2010 board mandate of 100% BCBP. The project is currently engaging all airlines and airports who have yet to submit a plan for 100% BCBP to IATA. (IATA Newsletter 2009). The Bar Coded Boarding Passes (BCBP) can help to reduce queues at airports and minimize the operating cost for an airline. The passenger simply receives a text message on their mobile, and all relevant information will be displayed on the screen for inspection, before boarding the aircraft.
How the Paperless System Works
Here’s how the system works: Instead of printing a pass, passengers download it to their cell phones or PDAs, which is then scanned by US Transportation Security Administration (TSA) security officers at the checkpoint, thus theoretically eliminating the need for a real boarding pass. Each paperless boarding pass will display an encrypted two-dimensional bar code along with passenger and flight information that will identify the...
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