Advantages and Disadvantages of Social Media Essay

Topics: Social media, Social media marketing, Marketing Pages: 1 (305 words) Published: March 13, 2013
5 Must-know Disadvantages of Social Media:

The wrong online brand strategy could put you at a viral social disadvantage and may even damage your reputation, i.e, when you make a mistake offline, a few will know but when you make a mistake in front of hundreds or thousands of you online audience, most of them will know! Using social media for marketing and advertising could be more time consuming than companies expect. In order to get social media’s full effect, you need to understand how it works, when and how to use it and which channels to focus on depending on your end goal of using social media. Social media can have a negative influence on worker productivity. Employees may waste valuable time using social media channels such as Facebook and Twitter. They can also use social media to attack the company’s reputation! When social media is used excessively or in the wrong way, it could have serious detrimental outcomes on both mental and even physical health of individuals.

5 Must-know Advantages of Social Media:

When using social media for marketing products, social media could be easily utilized to create cost effective strategies and campaigns that can create viral results. Social media has the power to drive traffic to your website, blog, articles, etc. Social media is able to bring people together, especially when promoting global products or cause-related campaigns and ideas since it allows people from the different geographical location to meet at a single point and express their views. Social media could be the spark you are looking for to attract attention to your site, product or service. It could also be used to further build loyalty and long-term relations with your audience. Social media marketing could always be a fun and creative method of doing business.
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