Social Media and Politics

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Indian Institute of Management Kozhikode|
Social Media and political activism|
A Business Research Management Proposal|
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Nandinipriya MPGP/16/214, Section- D|
2/28/2013|

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Abstract
a) Purpose
The following research paper seeks to understand if social media can be used as an effective tool in politics b) Design/Methodology/Approach:
The problem was structured by analyzing the behavior of the stakeholders using a systems approach. The analysis of the model revealed a set of feedback loops operating in the system identified as responsible for the complexity of the problem situation relating to political activism. The study employs various research methods such as systematic method that uses empirical model in analyzing if the political participation is due to causal relationship between online activity and result orientation. It also uses Qualitative case study method where cases of different countries are studied and the data gathered is checked against the theoretical framework in place c) Findings

The research revealed that as the number of internet user increases with greater accessibility and usability of social media will facilitate political participation. d) Practical implications

The research findings is however skeptical about these revolution was organized online using social media. Social media can be used as low cost medium for organizing but it can be used to transform individuals and cannot guarantee the political empowerment of individuals for future. From the analysis of the various country cases also reveals that social media helped in bringing down the dictatorship but could not help in forming strong political ties that can be used in the reconstruction of the nation in the path of democracy INTRODUCTION

Social media are group of applications that runs on internet built using web 2.0 technologies. It allows users to generate content which can be exchanged. Social media applications include blogs, social networking, file and photo sharing. Example: Facebook, Orkut, Twitter, YouTube, Flickr, Slideshare, MySpace etc. Launched in 2004, Facebook has more than 900 million users worldwide while twitter has 500 million accounts Traditionally social capital was built based on strong ties and mutual trust between individuals. But now, social media has brought structural changes to the public sphere. It has become a main source of personal orientation, anonymous interactivities and social communities. With the emergence of IT, weak ties are formed online followed by profit, trust and experience sharing giving birth to online political communities and social media activists. We are in a smart phone era where everyone wants to be a field reporter. The reach of traditional media is on decline and increased use of internet provides cyberspace as a platform that facilitates political communication. Although this media was designed for personal communication, in recent times has been used as political tool. Political speeches, demonstrations are being uploaded on YouTube watched by millions. person with least technical skills can create political content online (blog, Twitter) and can have his share of fame with hundreds of users following his posts. Political demonstrations can be organized with people mobilized online through Facebook, twitter and by sending SMSes. As a testimony to the above said fact were the recent protests in North Africa and Middle East beginning with political upheavals in Tunisia, Egypt and spreading to other parts of the region including Libya, Yemen and Syria. In this paper, we try to explore if social media can be used as an effective tool in politics. Can it make a difference in natural politics and bring about social change? Can it be used as a long term tool to strengthen the civil society and politic sphere? Problem Structuring

a) Stake Holder Analysis
I. Stakeholder Map

II. Specific Stakeholder Chart
Government and Regulatory...
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